Senior Product Marketing Manager (REMOTE)
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

ZIRO is a leader in Unified Communications, helping customers deliver modern voice through Teams Phone and Microsoft 365. We help companies migrate, automate and manage their phone systems with industry-leading technology and decades of expertise with enterprise calling. Our platform simplifies the complex, helps IT teams move faster, and deliver a unified experience to every user.

We’re a growing, people-first team that values accountability, courage, innovation, passion, selflessness and good judgment. We are on the mission to make every conversation count, and you can be too! 

If you want to learn more about our interview process, and culture, click here: https://goziro.com/careers/

Who you are

You are a strategic storyteller and go-to-market builder who knows how to turn complex technology into clear, compelling messaging that drives results. You thrive in fast-moving environments, love collaborating cross-functionally, and bring a strong mix of creativity, execution, and commercial thinking to everything you do. Whether you’re shaping product positioning, enabling sales teams, or launching new initiatives, you’re energized by building programs that make an impact and help companies grow.

What you will do

  • Shape positioning and messaging. Build the core narrative for ZIRO across audiences — enterprise IT buyers, Microsoft sellers, channel partners, analysts — and keep it sharp as the product and market evolve. Help define how AI shows up in the story: as a real operational advantage in discovery, migration, and ongoing administration, not just a buzzword.
  • Lead competitive intelligence. Maintain a current, actionable view of Zoom Phone, RingCentral, 8x8, Cisco Webex Calling, and other migration alternatives. Build battlecards, win/loss insights, and competitive plays the sales team actually uses.
  • Drive the Microsoft ecosystem motion. Support the translation and realities of Microsoft co-sell, Marketplace, and partner programs into marketing motions that earn field engagement and co-sell pipeline. Partner closely with our Microsoft relationship lead.
  • Run product launches. Own go-to-market for new features, integrations, and AI capabilities — from positioning through enablement, content, customer comms, and analyst briefings. Set the bar for what a launch looks like at ZIRO.
  • Build sales enablement that works. Pitch decks, demo narratives, objection handling, vertical plays — built with sales, not handed to them. Help the field explain both the business case for migration and the practical role AI plays in making migrations faster, lower-risk, and easier to manage.
  • Support analyst relations. Brief Gartner, Forrester, and category influencers on ZIRO's roadmap and differentiation. Help us win category recognition.
  • Inform pricing and packaging. Bring market and competitive evidence to pricing decisions; partner with Product and Sales on packaging strategy.
  • Source customer evidence. Partner with Customer Marketing on case studies, references, and proof points that map cleanly to buyer-journey stages.
 
Job Requirements
What you need to do it

7+ years in B2B SaaS product marketing, with at least 3 years inside a Microsoft-ecosystem company (Teams and Modern Workplace / Workforce AI, Azure, Dynamics, Power Platform — or a partner of one of those). You know how to position technical products for practical buyers and can separate credible AI value from market noise.
Deep Microsoft fluency. You understand co-sell (IP co-sell vs. services), MSX, MGX, Partner Center, Marketplace transactability, and how Microsoft sellers are measured and motivated. You don't need to be told what an STU is or what "Solutions Plays" means. You’ve worked with Microsoft Partner Marketing and understand how to maximize a “better together” message.
UCaaS, voice, or enterprise IT infrastructure background strongly preferred. Direct experience with Teams Phone, Operator Connect, Direct Routing, or competing platforms is a major plus.
Proven launch chops. You've shipped real product launches — not just announcement emails, but full GTM motions that hit measurable outcomes.
Competitive instincts. You enjoy pulling apart competitors' messaging, pricing pages, and demos. You build battlecards reps actually open.
Writer and storyteller. You write clearly enough that sales reps use your decks unmodified and customers finish your one-pagers. You can make technical, operational, and AI concepts understandable without flattening what makes them differentiated.
Self-directed and pragmatic. You operate well in an environment that's still building muscle — you sharpen what's working and aren't precious about rebuilding what isn't.
Comfortable with technical buyers. You can hold your own in a conversation when things get into the weeds.
ZIRO Perks

Flexible, take what you need PTO 🏖️
Competitive wages 💵
Company sponsored health, vision and dental plans ⚕️
Fully remote roles 💻
Home office budget 📎
Company sponsored social events 🤩


If this seems like a match worth exploring, follow the link to apply!

All ZIROs job postings are to fill new, and/or existing vacancies within the company. ZIRO has implemented the use of artificial intelligence (AI) tools, as a preliminary step in our applicant screening process. A member of our Talent Acquisition & Recruitment team will also review applications to ensure consistent, and fair assessment. Additionally, our team uses AI-powered note-taking tools during interviews to ensure accuracy.

At ZIRO, we believe diverse perspectives make us stronger. We are committed to building an inclusive, equitable, and accessible workplace where everyone feels respected, supported, and empowered to do their best work. If you require any accommodations throughout the recruitment, and selection process, please let our team know.

Salary range: $120,000-170,000