Senior Marketing Manager, Lifecycle Marketing (TELUS Health)
Vancouver, BC
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description
Location:  

Vancouver, BC, CA, V6E 1B5 Montréal, QC, CA Calgary, AB, CA Toronto, ON, CA Edmonton, AB, CA

Req ID:  54615
Jobs by Category:  Health
Job Function:  Health Solutions
Status:  Full Time
Schedule:  Regular

Description


Join our team and what we'll accomplish together

 

We're seeking an experienced Senior Marketing Manager, Lifecycle Marketing to develop and implement targeted marketing strategies that drive utilization, prospect nurturing, upsell, and optimized patient onboarding for our preventive health services.


Within our multidisciplinary Marketing team, we emphasize collective success through a highly collaborative approach. Focused on the B2C TELUS Health Care Centres market, we integrate various functions—including lifecycle and base marketing, digital marketing, and product marketing—to effectively stimulate demand and maximize service utilization.


TELUS Health Care Centres supports the health and wellbeing of employees and individuals. We are one of the largest networks of Care Centres in Canada with 14 locations nation-wide. We offer customized prevention and occupational health programs that support individuals’ goals to live healthier, longer lives and we provide cutting edge insights that give individuals a deeper understanding of their health and a sense of how to take meaningful action. We’re proud to offer quality care as part of our commitment to building the healthiest communities and workplaces on the planet.

 

What you’ll do

 

  • Develop and execute data-driven strategies to increase Preventive Health Services utilization to re-engage existing patients and inactive customers through 1:1 communications.
  • Welcome new leads and patients with engaging onboarding series, triggering personalized communication.
  • Build and execute email-marketing campaigns, report on campaign performance, lifecycle metrics and optimize experience.
  • Collaborate with digital marketing strategist on lead nurturing campaigns to improve digital marketing conversion rates.
  • Design targeted campaigns to drive upsell opportunities within existing patients.
  • Develop and execute strategic client launch programs and employee utilization.
  • Provide data-driven recommendations for new lifecycle initiatives to improve service adoption and retention.

 
Job Requirements
Qualifications
What you bring

Knowledge of Canadian healthcare environment, employee benefits marketing and current TELUS assets and teams

Bachelor's degree in Marketing, Business, or related field

5+ years of experience in B2C marketing with a strong focus on 1:1 communication and lifecycle marketing

Proven track record in increasing product adoption, product intensity and utilization

Excellent analytical skills with the ability to translate data into actionable insights

Outstanding communication and interpersonal skills

Experience with Salesforce, Salesforce marketing cloud, and Hubspot

Experience in managing and prioritizing multiple high value-projects

Adaptable – comfortable working in a dynamic, quickly evolving environment

Problem solver – able to easily pivot and find new, innovative solutions

Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams

Highly comfortable operating in a fast-moving environment and facilitating cross-functional teams to bring marketing initiatives to life





Basic knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Salary Range: $86,000-$136,000
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy