Performance Media Manager - Remote

Toronto, ON

Canada

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

The role

Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.

As a Performance Media Manager, you lead digital-first media strategy and execution for complex client engagements. You bring 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.

This role is ideal for someone who blends hands-on activation expertise with strategic thinking and thrives in a consultative, fast-evolving environment, including a strong curiosity and motivation to leverage AI-enabled tools and approaches to work smarter, faster, and more effectively.

Reporting to Paid Media leadership, this position plays a critical role in bridging strategy and execution, managing up by supporting media leads with insights, performance storytelling, and proactive recommendations, while managing down by guiding day-to-day planning, buying, and optimization across accounts. You’ll also provide omnichannel support across integrated programs, helping connect paid digital media with broader experience, creative, strategy, and analytics efforts.

The Performance Media Manager is responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, while collaborating closely with strategy, creative, analytics, and client teams to ensure media is fully aligned with business objectives, customer experience goals, and continuously improved through data and intelligent automation.

You will thrive in this role if you are:

A curious problem solver who challenges the status quo
A collaborator who values teamwork and knowledge-sharing
Excited by the intersection of technology, creativity and data
Experienced in Agile methodologies and consulting

Role responsibilities

Media Strategy & Planning

Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
Translate client business objectives into full funnel, performance-driven media strategies.
Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.

Media Buying & Activation

Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the trade Desk.
Identify opportunities to test new channels, partners, formats, and betas, and AI- enabled capabilities where appropriate.
Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.

Measurement & Optimization

Own ongoing optimization, performance analysis, and insight development across channels.
Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
Clearly communicate results and recommendations grounded in data and business impact.
Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.

Client Leadership

Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media,
measurement, and performance.
Deliver high-quality client service by producing timely, well-structured media outputs—including media plans, strategic perspectives, and performance nsights—that support clear decision-making.
Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led solutions.
Mentor junior planners and buyers, raising the bar on media excellence across the practice.
Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
Confidently present media strategies, performance insights, and recommendations to clients.

Job Requirements

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity
At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

The work we do and the innovation we drive
Our values of share, care and dare
A workplace culture that fosters creativity, diversity and autonomy
Our borderless, global framework, which enables seamless collaboration

The role
Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.

As a Performance Media Manager, you lead digital-first media strategy and execution for complex client engagements. You bring 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.

This role is ideal for someone who blends hands-on activation expertise with strategic thinking and thrives in a consultative, fast-evolving environment, including a strong curiosity and motivation to leverage AI-enabled tools and approaches to work smarter, faster, and more effectively.

Reporting to Paid Media leadership, this position plays a critical role in bridging strategy and execution, managing up by supporting media leads with insights, performance storytelling, and proactive recommendations, while managing down by guiding day-to-day planning, buying, and optimization across accounts. You’ll also provide omnichannel support across integrated programs, helping connect paid digital media with broader experience, creative, strategy, and analytics efforts.

The Performance Media Manager is responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, while collaborating closely with strategy, creative, analytics, and client teams to ensure media is fully aligned with business objectives, customer experience goals, and continuously improved through data and intelligent automation.

You will thrive in this role if you are:

A curious problem solver who challenges the status quo
A collaborator who values teamwork and knowledge-sharing
Excited by the intersection of technology, creativity and data
Experienced in Agile methodologies and consulting

Role responsibilities

Media Strategy & Planning

Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
Translate client business objectives into full funnel, performance-driven media strategies.
Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.
Media Buying & Activation

Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the trade Desk.
Identify opportunities to test new channels, partners, formats, and betas, and AI- enabled capabilities where appropriate.
Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.
Measurement & Optimization

Own ongoing optimization, performance analysis, and insight development across channels.
Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
Clearly communicate results and recommendations grounded in data and business impact.
Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.
Client Leadership

Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media,
measurement, and performance.
Deliver high-quality client service by producing timely, well-structured media outputs—including media plans, strategic perspectives, and performance nsights—that support clear decision-making.
Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led solutions.
Mentor junior planners and buyers, raising the bar on media excellence across the practice.
Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
Confidently present media strategies, performance insights, and recommendations to clients.