Market Engagement Associate [REMOTE]

What Makes Us Stand Out:

Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. 

As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it’s a great time to join! 

• Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams
• Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees
• #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!) 
• #6 of Built In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta  (Our second year in a row!) 
• Inc Magazine’s 2023 Best Places to Work 
• Inc. 5000: #131 of 2024 Southeast Regional America’s Fastest Growing Companies. (Our third year in a row!) 
• Inc 5000 America's fastest-growing private companies (Our third year in a row!) 
• Certified Great Place to Work Canada 2024

The Market Engagement Associate is the frontline of our inbound funnel. You turn qualified interest into high‑quality sales conversations by responding quickly to inbound leads, deeply understanding their pains, and booking demos that are set up to convert. This role sits at the bridge between Marketing and Sales, ensuring that campaign demand becomes pipeline and revenue, not just “leads in a spreadsheet.”

You’ll thrive here if you like fast-paced, high-volume work, talking to customers every day, and using data and experimentation to continuously improve.

Key Responsibilities

Lead Response & Qualification

• Respond to inbound leads quickly across channels (forms, chat, events, content downloads), meeting speed‑to‑lead SLAs.

• Qualify prospects using light discovery (problems, goals, timing, fit) and align them to the right product, tier, and sales resource.

• Prioritize daily lead queues by intent level, source, and recency to maximize connect and conversion rates.

• Maintain clean, accurate records of every interaction, disposition, and next step in the CRM.

Demo Booking & Pipeline Creation

• Book high‑quality demos for Sales with clear expectations set for both the prospect and the rep.

• Confirm meetings (time, attendees, agenda) and reinforce value to drive strong demo show rates.

• Re‑engage no‑shows and stalled inbound leads with thoughtful outreach sequences and incentives when appropriate (e.g. webinar and partner follow‑ups).

• Partner closely with Sales to ensure smooth handoffs and feedback loops on lead quality and conversion.

Nurture & Campaign Support

• Work lead lists from priority campaigns (webinars, paid social, events, product launches) to turn engagement into booked meetings.

• Support “reactivation” and re‑engagement motions for older inbound leads that match our ICP.

• Tailor talk tracks and messaging by persona, segment, and product line to increase connection and conversion.

• Share frontline insights about objections, competitors, and common pain points back to Marketing for messaging and campaign refinement.

Process, Data, & Continuous Improvement

• Consistently follow documented workflows, cadences, and qualification criteria across tools.

• Monitor your own performance (connect rate, meetings set, show rate, conversion to opportunity) and adjust your approach based on what’s working.

• Test new messaging, sequences, and touch patterns; share results so the team can scale winning plays.

• Provide regular feedback on lead sources, campaign outcomes, and routing logic to Marketing, RevOps, and Sales leadership.
  
  

What Success Looks Like

In this role, success is measured by both volume and quality:

• Speed‑to‑Lead:

• First contact attempt within 5 minutes for top‑priority inbound leads.

• Activity & Coverage:

• Daily/weekly targets for calls, emails, and sequences consistently met while maintaining process hygiene.

• Conversion Metrics:

• Meetings booked and SALs (Sales Accepted Leads) at or above goal.

• Demo show rate consistently in the target band (e.g., 60–80%+).

• Healthy conversion from meeting → opportunity in partnership with Sales.

• Data Quality:

• High CRM and sequence hygiene: accurate dispositions, notes, and next steps.

• Collaboration & Feedback:

• Recognized by Sales and Marketing as a reliable, proactive partner who surfaces insights and helps improve the entire funnel.