CENTRE IN THE SQUARE is seeking a creative, energetic and strategic individual to serve as its next Manager, Marketing Campaigns. Reporting to the Director of Marketing & Development, the Manager, Marketing Campaigns is responsible for developing and implementing innovative, creative, and compelling marketing campaigns to support Centre In The Square's performing arts programme, spanning Broadway, classical and contemporary music, comedy, variety, dance, and more. The Manager, Marketing Campaigns supports the department's overarching initiatives, including the Membership programme and is responsible for fostering and building on the relationship between Centre In The Square and the public.
This is fundamentally an execution role: responsible for moving performances and events from announcement through to recap and ROI reporting, growing return patronage and audience loyalty through every campaign. The Manager, Marketing Campaigns is the engine that keeps campaigns running on time, on brand, and on budget.
The Manager, Marketing Campaigns will build and manage the Centre in the Square’s brand and all aspects of marketing campaigns to raise the organization's awareness in the community, increase audiences, and drive earned revenues.
The ideal candidate will have a drive to build audiences for Centre in the Square from the region to maximize ticket sales, and marketing campaigns that drive earned revenues and visibility in the community. This is an exciting opportunity for a creative professional who can bring together their vision, experience, and passion for a wide range of artistic programmes and engagement. The Manager, Marketing Campaigns will want to invest themselves in the success and growth of Centre in the Square and will find personal fulfillment in being part of an exciting future for the organization.
The Organization
Centre In The Square is the leading destination for live experiences in the Greater Kitchener-Waterloo Area. The Centre In The Square Inc. (CITS Inc.) is a not-for-profit corporation, and registered charity, established in 1981 to maintain, operate, manage, and program the 2,000-seat state-of-the art performing arts theatre – The Raffi Armenian Hall – and the Studio Theatre.
With over 180 annual events, Centre In The Square showcases top local, national, and international talent, enriching the cultural landscape with concerts, plays, comedy, lectures, and more. Located in the heart of Downtown Kitchener, the Centre is a meaningful space for live experiences and community gathering, generating creative and economic impact and serving one of Canada's fastest-growing communities.
Manager, Marketing Campaigns Role and Responsibilities
The ideal candidate will have significant experience in arts marketing, with a proven track record of increasing audience loyalty and revenue through data-driven campaigns and strategic communication efforts. Knowledge of proven audience-building strategies will be an asset, as Centre in the Square is focused on leveraging best practices to foster deep, lasting connections with their patrons.
Manager, Marketing Campaigns Key Responsibilities
Reporting to the Director of Marketing & Development, the key responsibilities include, but are not limited to:
Campaign Planning & Execution
●Plan and execute all marketing and communication campaigns for all Centre In The Square Presents programs (over 60 performances and events), including season launch campaign, education programs, membership, and fundraising campaigns, and initiatives. The manager also supports campaigns let by rental clients.
●Own the integrated marketing calendar, from season announcement through individual show campaigns, coordinating workback schedules, asset deadlines, and on-sale milestones across all performances, events, and ancillary activities.
●Translate the Director's strategic priorities into detailed campaign briefs covering audience targets, channel mix, messaging hierarchy, budget allocation, and success metrics.
● Lead end-to-end campaign delivery across email, paid digital (Meta, Google), organic social, print, outdoor, radio, and community channels, ensuring all materials are on brand, on schedule, and on budget.
● Coordinate with the Director on pricing strategy, discount frameworks, and promotional offers; implement within the Box Office team and ensure accurate event setup and inventory management.
● Assist in Identifying and developing partnership opportunities including sales promotions and third-party activity.
Content Creation & Agency Direction
● Research each show to identify the most compelling audience hook and translate a busy slate of multi-genre performances into accessible stories that help audiences understand why a show matters, even if they don't recognize the artists by name.
● Be responsible for the messaging of each production: agree key selling points and target audiences with the Director and programming colleagues, then work with the marketing agency to develop the copy platform, tone, and creative direction.
● Act as brand guardian: ensure all marketing communications, across every channel and partner, adhere to Centre In The Square's brand guidelines, copywriting style, and tone of voice.
● Working with the marketing team, external agencies, and destination partners ensure planning, scheduling, and on-time execution of the following campaign activities:
● Write campaign copy for emails, web content, digital and print ads, radio and television scripts, and social captions.
● Develop creative briefs, including graphic designs, videos and trailers, with clear creative direction, copy, timelines, and approval workflows for each campaign.
● Plan and execute digital campaigns to target specific audiences online, including organic and paid social, display, and influencer activity.
● Provide digital advertising direction: production-specific ad copy, audience targeting direction, campaign priorities, and reviewing performance throughout the campaign cycle.
● Ensure print publications meet the highest standards and communicate our brand values, seeking to engage audiences and direct them online.
●Oversee the delivery of direct marketing campaigns and all associated list pulls, segmentation, and scheduling.
●Oversee research to identify new niche audiences, working with the Marketing Coordinator.
Audience Development & CRM
● Develop and steward the patron journey, from first-time buyer to returning patron and member, with a focus on growing loyalty and repeat attendance, with the goal of continuous growth of the database.
● Monitor campaign performance in real time; interpret data to recommend adjustments to channel mix, offers, or messaging and present findings at weekly and post-campaign reviews.
● Lead post-campaign evaluations with rigorous analysis of ROI, cost-per-ticket-sold, email open/click rates, social reach, and digital advertising performance.
Membership Growth
● Treat membership as a year-round marketing campaign: developing acquisition, renewal, and reactivation communications with the same rigour applied to show campaigns.
● Build and execute targeted membership campaigns across email, digital, and in-venue channels, including post-show email upsells and behaviour-based offers, focused on growing active member count.
● Develop clear, benefit-led messaging at each membership tier; ensure all communications reinforce the value of belonging.
● Track membership campaign performance and report on acquisition rates, renewal conversion, and growth against targets.
Team Leadership & Cross-Departmental Collaboration
● Directly supervise the Marketing Coordinator: set clear expectations, provide regular feedback, conduct performance reviews, and support professional development.
● Facilitate weekly campaign meetings, keeping the team aligned on priorities, deliverables, and timelines.
● Collaborate with Programming and Development colleagues to ensure marketing campaigns integrate partnership credits, sponsor activations, and relevant messaging appropriately.
● Brief Artistic, Front of House, and Technical teams on campaign timelines and patron-facing promotions.
● Contribute to departmental budget planning; maintain detailed campaign budget tracking and provide monthly variance reports to the Director.
● Represent Centre In The Square at community events, industry networking opportunities, and venue marketing forums as appropriate.
Compensation
Centre in the Square offers a competitive compensation package with an annual salary of $80,000 - $90,000 commensurate with experience. Additional benefits include: annual vacation, participation in an extended health plan, and retirement benefits.
Application Instructions
The Centre in the Square Manager, Marketing Campaigns is led by Martin Bragg & Associates. To apply in confidence, please email your letter of interest and resume in Word or PDF format to Martin Bragg & Associates at: citsmarketing@mbassociates.ca
Prior to applying, visit the Centre in the Square careers page for the full position profile. In your application please mention where you learned of this opportunity.
The deadline for application is 5:00 pm EST on Monday, August 17, 2026. All qualified candidates are encouraged to apply and will receive an acknowledgement of their application. Preliminary interviews will begin immediately, and candidates are encouraged to apply early. No phone calls, please.
Centre In The Square is committed to equity, diversity, inclusion, and accessibility in all aspects of our work. We welcome and encourage applications from candidates of all backgrounds. Accommodations are available upon request throughout the recruitment process.