VP of Brand Marketing

Calgary, AB

Canada

Location

Remote - Canada, Calgary, AB, Montreal, QC, Ottawa, ON, Toronto, ON, Vancouver, BC

Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Design/CRO, Video, and Marketing Ops services to our SaaS/tech clients.

We have experienced significant growth over the last few years and have remained true to our culture of, the best idea wins. We’re future-focused and are looking for the right VP of Brand Marketing to give us a new angle, edge, and perspective on how to grow.

About The Role

We have a mature performance marketing team dedicated to Directive’s marketing, but this is our first year focusing on brand. We are creating exceptional content, doing events, and want to build a legacy in SaaS. While this initiative is only 9 months in, we feel confident in the direction of our strategy and need your expertise to accelerate its impact.

Unfortunately, we have done this without a full time person dedicated to the role and we see opportunities to maximize our investment into brand marketing.

We have successfully monetized multiple events this year, are going live with new content campaigns and brand videos, and believe that with the proper hire we could drastically improve the volume of proposals from upper market SaaS companies who feel pulled into our brand.

From private dinners to unique content (like competitions, customer events, industry awards, PR, etc.) we believe that focusing on brand marketing (while maintaining our spend on direct response) will unlock incremental growth.

In this role, you would own the entire marketing department and be responsible for exceeding both proposals held + bookings targets of $17m in 2024.

To be a strong candidate, you need to be an exceptionally driven, hard-working, truly creative brand leader.

We value your ability to influence the pipeline and believe that the ideal candidate revels in reporting on the direct impact of their efforts.

You will only be successful in this role if you are equally strong administratively as you are creatively.

Roles & Responsibilities

Own the outcome of Directive’s marketing
Have a strategy for function inside the marketing organization with clear milestones and KPIs
Build out customer marketing and brand playbook
Lead weekly leadership meetings across sales and marketing
Skilled at having a large impact on bookings in a VP role
Creative spark for marketing + deep understanding of marketers

Job Requirements

What You Offer

10+ years of experience in brand advertising and marketing

I do not care if you have DTC only experience. I am looking to do something different then all the other agencies.

Brilliant strategist and a truly T-shaped marketer

Sophisticated executive who understands finance, buying centers, advertising, enterprise selling, events, branding, customer marketing and working alongside agency operations

Benefits

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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