Location
Toronto, San Francisco, New York, London, Montreal
Who are we?
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.
Join us on our mission and shape the future!
Why this role?
Generative AI represents a turning point for businesses in every industry. Cohere is at the center of enterprise transformation and is laser focused on serving the Enterprise sector, and its developers and partners.
The Marketing organization is pivotal to the growth and success of Cohere - positioning and communicating Cohere’s unique offerings to a unique field of developers, enterprise AI & tech leadership, C-Suite executives, ML researchers, consultants, bankers, partners driving technology & workflow change within enterprises (SIs, cloud providers, SaaS providers), policymakers, and public-sector influencers.
The VP Marketing will proactively set direction for Cohere in the marketplace, leading our positioning with the broad range of audiences listed above, driving product marketing, partner activation & enablement, developer relations, brand, social, digital, LLM University, certification/training programs and more. This is a once-in-a-lifetime opportunity to establish and scale a generational company in a most transformational time and sector.
As our VP Marketing you will:
Lead our Marketing organization and collaborate closely with cross-functional teams (i.e. Product, Revenue / Sales, Machine Learning, Engineering) to ensure alignment on both 1) Enterprise & 2) Product-led growth <PLG> Go-to-Market efforts & strategy.
Develop, direct, and evaluate effective marketing programs using market research, product marketing, competitive intelligence, marketing communications, and public/policy relations.
Develop a measurement strategy, objectives, KPIs, forecasting, benchmarks, and dashboards to measure the effectiveness of marketing programs, ensuring continuous improvement and optimization.
Drive the company's brand strategy, including brand positioning, messaging, and identity to build a strong presence in the market.
Align global marketing strategy to develop and implement campaigns that drive growth with enterprise customer target segments and partners (i.e. cloud service providers, GSIs and management consulting firms).
Collaborate with our growing list of enterprise partners and customers to raise awareness and drive market adoption.
Expand our leading education capability (LLMU) that enables developers and partners to deploy Cohere’s technology within their organizations, positions Cohere as the premier LLM provider to work with, and enables exponential growth through partners.
Build and cultivate relationships with industry influencers, media partners, and stakeholders.
Stay informed about industry trends, competitive landscape, and emerging marketing technologies