Tradeshow, Events and Marketing Manager

Tradeshow, Events & Marketing Manager
Location: Mississauga, Canada
The salary for this position starts at $65,000 annually depending on experience, qualifications and location.  Final compensation will be determined during the interview process.

The Tradeshow, Events and Marketing Manager will lead the planning, execution, and optimization the Canadian event and tradeshow strategy with Marketing responsibilities.  This individual will play a critical role in delivering exceptional in-person, virtual, and hybrid experiences that support Ivoclar’s mission of improving oral health and enhancing the lives of dental professionals and patients. Manage the organization of  high-impact experiences that enhance brand awareness, generate leads, and support overall marketing and business objectives.

Essential Functions:

• Strategy & Planning:
• Develop and execute a comprehensive annual event and tradeshow calendar aligned with marketing and sales objectives.
• Collaborate with cross-functional teams to define event goals, messaging, target audiences, and KPIs.
• Provide Event and Marketing management support to the US Tradeshow and Events manager for large scale events such as the North American Sales Meeting and the Chicago Midwinter show.

• Event Management:
• Manage end-to-end planning and execution of company-hosted and third-party events, including logistics, budgets, staffing, and on-site coordination.
• Ensure brand consistency across all event elements including signage, booths, presentations, and promotional materials.
• Plan and coordinate special Canadian events, including summits, key opinion leader events, sales meetings, etc

• Tradeshow Execution:
• Oversee booth design, build-out, product displays, and set up ensuring consistency with Ivoclar brand guidelines.
• Coordinate logistics including vendor management, travel, and staffing.
• Handle pre-show preparation, shipping, and on-site troubleshooting.
• Coordinate lead capture strategies and post-show follow-up plans with sales and marketing teams.
• Manage and control corporate trade show inventory to ensure materials are readily available for all events
• Manage tradeshow and regional show banners including development of new banners as required.
• Manage the packing and shipping including the return, replenishment and putaway for tradeshows/events and regional shows.

• Vendor & Budget Management:

• Source and manage external vendors such as venues, caterers, AV providers, exhibit houses, and promotional suppliers.
• Negotiate contracts and manage event budgets, ensuring cost-efficiency and timely payments.

• Marketing & Promotion:
• Work with the Creative Services team to create and implement marketing strategies utilizing traditional and new media, including but not limited to:
  promotional campaigns, email marketing, social media, and website updates.
• Coordinate press releases, speaking opportunities, and sponsorships where applicable.
• Support product launches and corporate messaging through integrated event marketing initiatives.
• Develop new strategies for exhibit booth to drive interest and traffic promoting corporate products and corporate image 

• Reporting & Analysis:
• Track event performance metrics and prepare post-event reports to measure ROI and identify areas for improvement.