Technical Marketing Coordinator

About the Role

At Maximizer, we strongly believe that the success of a company depends entirely on its people. We seek self-motivated team players who appreciate a performance-driven work environment rooted in creativity, professional development, integrity, and open communication.

Reporting to the VP of Marketing, the Technical Marketing Coordinator this will focus on the technical backbone of marketing, owning systems, automation, and performance tracking. You will work closely with marketing, sales, and product teams to ensure campaigns are powered by accurate data, efficient workflows, and scalable infrastructure.

This role is ideal for someone who enjoys the intersection of marketing and technology and wants to drive efficiency through systems and automation.

What you’ll do:

Marketing Technology & CRM Management

• Own and manage CRM systems (HubSpot, Maximizer, etc.), including data hygiene, segmentation, and workflows

• Build and maintain lead routing, scoring models, and lifecycle stages

• Support revenue operations and ensure alignment between marketing and sales systems

Marketing Automation & Email Systems

• Build, optimize, and manage email marketing automations and nurture sequences

• Develop and maintain campaign workflows across platforms

• Ensure proper tracking, triggers, and integrations across tools

Website & Technical Infrastructure

• Own website and landing page infrastructure (CMS platforms such as Webflow, WordPress, HubSpot)

• Implement tracking, forms, and integrations across marketing systems

• Conduct A/B testing and optimize conversion rates

AI Workflows & Process Optimization

• Design and implement AI-driven workflows to improve marketing efficiency

• Identify opportunities to automate repetitive marketing processes

• Support experimentation with new AI tools and use cases

Data Analysis & Reporting

• Build and maintain dashboards to track campaign performance and funnel metrics

• Analyze campaign data and provide actionable insights

• Ensure data accuracy across systems and reporting tools