Software Product Marketing Associate Specialist - Hybrid
Brampton, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

Software Product Marketing Associate Specialist

 

Reporting to the Manager of Software Marketing and Sales Training, you will have the opportunity to manage the entire Product Life Cycle of our Software products. Your expertise in software marketing strategies will play a crucial role in launching and positioning our products competitively in the market. With your knowledge of Adobe Suite and marketing automation tools, you will develop compelling marketing content, analyze data, and provide training to our sales team.

Responsibilities

Key Responsibilities:

  • Develop and monitor strategic marketing programs for the software portfolio
  • Deliver 'train the trainer' materials to technical pre-sales staff
  • Maintain consistent contact with various sales channels
  • Plan and develop software-related customer events (virtual and in-person)
  • Create and maintain high impact communication pieces regarding the software portfolio
  • Support sales representatives and vendors by responding to inquiries
  • Monitor, assess, and evaluate sales performance indicators
  • Create and maintain website content related to the software marketing portfolio
  • Partner and liaise with Software Vendors and Canon Group Company counterparts to support business development, training, product launches, and marketing initiatives
 
Job Requirements
Qualifications
To Succeed, You Will Need:

Bachelor’s degree in marketing or business
Minimum 2 years of related work experience in Product Marketing
Strong project and process management skills to lead projects across various business units
Ability to balance multiple priorities and meet deadlines
Excellent analytical skills to generate reports and analyze data for recommendations
Knowledge of Vlookup, Pivot Tables, and Formulas in Excel
Knowledge of Adobe Creative Suite
Experience in hosting and delivering online and in-person events
French language skills considered an asset
Why Join?



HYBRID WORK

We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools
BENEFITS

Comprehensive health coverage plan that includes medical, dental and vision
Life insurance, disability and wellness programs
Vacation, Paid Personal Time and Sick days
Matching RRSP contribution & Profit-Sharing Program
Tuition Assistance Program for professional continuing education
Discounts on Canon products, retailers, memberships and more!
EMPLOYEE PERKS

Free coffee and snacks
On-site cafeteria and outdoor patio
Employee gym and fitness centre
Employee referral program
Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
Community involvement
Employee Appreciation Events