Senior Marketing Manager, Global Sector & Channels Marketing
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description
Overview

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

 

As part of the global Brand & Marketing team, the Sector and Cross-Industry Channels Marketing team is dedicated to driving growth and enhancing brand positioning across various sectors and channels globally. They develop and execute strategic marketing plans, create high-quality content, and optimize event sponsorships to increase brand impact by collaborating closely with sector heads and their leadership teams.


What you will do

  • Develop marketing plans and overarching positioning for assigned sector verticals, collaborating with global sector heads to align business needs and marketing plans.
  • Utilize and interpret market research to identify trends, customer needs, and competitive positioning, applying insights to guide strategic content development.
  • Identify unique brand awareness opportunities to close the gap with non-clients through established industry outlets and forums.
  • Customize select global functional campaigns for sector-specific needs, collaborating with bridge campaign leads and global sector leadership teams for effective execution.
  • Optimize sector event sponsorships to increase brand impact and member firm lead generation, coordinating marketing activities around global industry event sponsorships.
  • Prepare and distribute marketing toolkits to member firms, ensuring high quality, timely distribution, and ease of customization.
Job Requirements
What you bring to the role

A minimum of 7 years of marketing experience, ideally in professional services, a marketing agency, or a comparable corporate environment, with a preferred focus on the banking, capital markets, or insurance sectors.
Bachelor’s degree from an accredited college or university or equivalent work experience.
Strong analytical skills and proficiency in digital marketing tools and platforms.
Excellent communication and leadership abilities.
Proven track record of driving successful marketing campaigns and achieving business goals.
Collaborative team player with the ability to work effectively across departments.