161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Associate, Brand MarketingAbout Capital One Canada
For over 20 years, we’ve been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people — in our customers, in our associates, and in talent like you!
Yes, we’re a credit card company, but we’re more than that too. With your help, we’ll build the next generation of banking in Canada based on customer-focused values, compelling products and great engineering. Our Strategy & Analytics Roles are like management consulting, but better. From day one, you’ll have the opportunity to work on solving complex problems, using data-driven decision making to enhance the overall business strategy, while still maintaining work/life balance.
About the Role
Capital One is seeking a Senior Associate, Brand Marketingto join our Brand team to support our mass brand campaigns and initiatives. In this role, you will have the opportunity to collaborate on strategies that drive awareness & consideration, helping unlock brand as a growth driver for our business. You’ll work with innovative partners like our advertising, media and public relations agencies, while also being part of a cross functional marketing team that is results driven and focused on constant learning and skill development. The ideal candidate should have experience in the Paid Media space, for example, working with DV360, CM360, Google Ads, Meta, etc. and will stay in-tune with industry updates and best practices.
Your Responsibilities
Own the development and execution of campaign strategy and in platform activation ensuring that it supports our long-term brand goals
Manage external media agency and platform partners to ensure that our work is delivered on strategy, on-time and on-budget
Develop learning and testing agendas within campaign execution to ensure that we are constantly garnering insights to improve our work
Carry out campaign management tasks including: ongoing optimization, trafficking, budget control and forecasting
Monitor Paid Media Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
Analyze, interpret, and share campaign results, disseminate learnings, identify opportunities, and propose recommendations to improve future campaign performance
Partner with cross functional teams to ensure that we are both sharing and capturing new learnings as a way to strengthen our work