Regional Marketing Manager

Enercare Inc. is one of Canada’s largest home and commercial services companies servicing over one million customers across Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick.  Enercare is the Experts at Home, operating under several brands including Enercare, HydroSolution, and Pioneer Plumbing & Heating. 

A proudly Canadian-owned company, we are the Experts at what we do and deeply care about our customers.  We value a diverse, collaborative culture, and take pride in our commitment to health and safety, and knowing our work serves and supports our communities every day. No matter your role, we invest in making sure you have opportunities to grow, learn, and become the Expert you want to be.

If you are ready to become one of our Experts, we would love to hear from you.

Role: Regional Marketing Manager
Reports to: Senior Marketing Manager, National Acquisition
Location: Markham, ON (Hybrid – 4 days in office)
Travel: Regular within Canada
Employment Type: Full-Time
Compensation: $74,817 - $118,211

Please note that the compensation range listed includes base salary and potential incentive pay. Incentives such as bonuses are not guaranteed and depend on individual performance and company results. Actual compensation within the range will be determined based on skills, experience, and qualifications.

Summary
We are looking for a strategic, hands-on Regional Marketing Manager, to lead regional and local campaigns across Canada that drive acquisition for our home services portfolio—heating, cooling, water heaters, water purification and more. You’ll translate national go to market strategies into regional plans, with tailored offers and messaging by region, and help orchestrate digital (Search/Social/Display) along with integrated campaigns leveraging traditional media (radio, print, proximity boards, bus/transit wraps, events). You help find the balance between lead generation and ongoing community presence and brand building efforts, continuously optimizing for seasonality, and regional nuances affecting the comfort and security of Canadian homeowners.

You will own regional campaign execution, performance optimization, building strategies and consensus with cross-functional teams, regional leaders, and agency partners to ensure flawless execution, a superior customer experience and measurable business impact.

Responsibilities

• Build regional campaign calendars and product prioritization as needed
• Localize offer language/positioning to reflect regional nuances and regulatory conditions
• Work closely with Regional GMs and Sales/Call Centre teams to align timing, offers, and goals.

• Adapt national plans into city-level media versions (radio, social, display) with localized messaging and media selection optimized for target markets.
• Manage regional landing page briefs and content updates; ensure accurate tracking and QA.
• Use data and insights to launch city-specific campaigns tailored to local seasonality and unique market needs.

• Partnering with our Digital teams (internal/agency), help plan and optimize geo-targeted search and social ads, including local targeting and weather-related responsiveness.
• Work with SEO and content teams to ensure regional relevance
• Support regular testing on audiences, creative, offers; improve landing pages for better conversion.

• Manage local advertising across radio, print, outdoor, transit, and bus wraps; oversee specs, proofs, and installation schedules
• Organize community events and partnerships, including event kits and sponsorships with local organizations or sports teams.
• Coordinate directory listings and reputation initiatives on platforms like Yellow Pages, Trustpilot, and HomeStars.

• Work with Digital and SEO teams to improve the customer journey and develop content ideas addressing relevant customer pain points.
• Support Regional Customer Base team with creative direction where applicable

• Contribute to campaign goal setting and performance monitoring against CPL/CPA and regional targets
• Coordinate the development of dashboards, weekly pacing reports, monthly summaries, and post-campaign wrap reports.

• Ensure brand guidelines are followed, and approvals are in place for local creative and offers; comply with CASL and PIPEDA requirements.
• Keep campaign documentation and assets organized; manage vendor agreements and coordinate with legal and brand teams as needed.