About Feroot and the Role
When companies trust websites with personal, payment or health information, invisible scripts are watching and opportunities for data breaches and bad actors abound. At Feroot we make sure that doesn't happen. We make websites HIPAA compliant and secure. We automate PCI DSS compliance so payment pages stay protected. And we support over 50 more global regulations. We do this all with AI agents that provide always-on protection and work quietly in the background, turning months of manual work into minutes.
So when you design a landing page here at Feroot or build an infographic, you're part of making the Internet safer.
Our CEO has testified before congress about data collection practices and appeared on CNN's Anderson Cooper 360 and CNBC explaining how tracking pixels harvest Americans' personal information. Your designs will help translate that expertise into materials that educate, protect, and help us grow.
At Feroot you'll create a cybersecurity brand that zags where everyone else zigs. While competitors default to dark mode, ominous imagery, and fear-based messaging, we need visuals that feel approachable, and trustworthy. Your job is to make compliance actually comprehensible to compliance teams drowning in audit requirements, deciphering frameworks, and trying to understand what's happening on their websites, all while standing out in a sea of identical cybersecurity brands.
What You'll Do
You’ll own the visual identity for the Feroot brand, you’ll drive the design process for the company, and you’ll design the assets required to bring comfort and control to the confusing and sometimes overwhelming world of front end compliance.
Key assets include:
- Digital and print materials for campaigns, events, social (LinkedIn, X), emails, and our website (feroot.com)
- Product visuals that explain complex security concepts without requiring a cybersecurity degree
- Landing pages that convince CISOs and compliance officers to actually book demos
- Event materials for trade shows where you have 8 seconds to communicate why we're different
Brand identity and ownership:
- Keep our visual identity consistent while evolving it as we grow
- Build templates and style guides so everyone can create on-brand materials
- Make cybersecurity look less boring than firewall logs in dark mode
Working with smart people across the team:
- Partner with product marketing on launches and positioning
- Collaborate with demand gen on campaigns to drive leads
- Work with our web team to integrate designs into our WordPress site
- Coordinate with our field marketing team on events and conference materials
Optimizing what works:
- Design for web performance (fast load times, accessibility, SEO)
- Use data from Google Analytics and HubSpot to improve designs
- Test different visual approaches to see what resonates