Marketing Specialist, Contractor Services

With a career at The Home Depot, you can be yourself and also be part of something bigger.
 

Job Description :

• The Marketing Specialist acts as the detail level lead for the marketing planning and implementation for their business units and for THD as a whole. Their accountability is to the effective delivery of marketing communication for their specific business units and be able to clearly articulate the marketing strategies driving implementation. The successful candidate will:
• Deliver marketing planning recommendations based on sound strategies, sales information and competitor behaviour to their Marketing, Advertising & Merchandising partners
• Participate in the development & implementation of strategic marketing plans with cross functional groups in advertising, merchandising, finance and operations
• Be accountable to provide marketing insights and recommendations to their business units to aid in go-forward planning

POSITION RESPONSIBILITIES:
 

• Lead detail level planning, implementation and communication of business specific marketing plans to cross functional teams (merchandising, advertising, operations, etc) and act as key marketing contact for strategy implementation
• Support Marketing Managers & business unit partners (merchandising, operations) by providing consumer insights, competitive data, sales analysis & recommendations to aid in strategic marketing planning
• Work with Marketing Managers to lead cross functional implementation of integrated marketing events (i.e. total project events, catalogue planning, online integration, etc.)
• Work with merchandising partners to provide tools and recommendations that aid in the development of monthly promotional programs and strategies
• Work with Marketing Managers and creative agencies to develop & review marketing briefs and to ensure creative implementation tracks to strategy
• Input into overall THD marketing direction and annual planning process as required
• Participate in merchant line reviews and strategic planning with vendors as required