ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.
The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated and dedicated marketing associate to join our North American marketing team, and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks.
The candidate should be open to travel (domestic and international), and may have to occasionally accommodate collaboration in global time zones.
Country: Canada
Work location: Remote
Seniority level: Associate/senior associate (full-time)
Job responsibilities include, but are not limited to, the following:
- Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
- Be on the top of relevant technology trends. Update marketing data of your region. Provide business intelligence (should have strong data analyses and number crunching capabilities).
- Work with Manageengine channel partners to support their business requirements and learn/share best practices.
- Work closely with the sales team to understand customers better, identify concerns, improve sales conversions and gain insight. Use this to recommend future course of action.
- Work on a customer segmentation and engagement program.
- Identify relevant tradeshows for participation, and ideate on ManageEngine's own events - from conceptualization, to logistics, and follow-ups.
- Write high-quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analyzing past data.
- Translate and review content produced in English to the French language.
- Design and implement email marketing campaigns to acquire new customers. Analyze data for continuous improvement of email campaigns.
- Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers.
- Ideate innovative marketing actions such as direct mailer campaigns, social media campaigns, and drip marketing initiatives.
- Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, webinars, and creative videos.
- Define, report on, and optimize key metrics.