Marketing Manager

Toronto, ON
Canada

Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time

Job Description

Responsibilities:

Marketing Strategy

  • Lead B2B marketing initiatives that help drive outcomes, increase brand awareness, and elevate thought leadership.

  • Support the content marketing calendar and corresponding amplification through relevant channels.

  • Drive awareness, consideration and acquisition through various digital channels, including email marketing, social media, search engine optimization, and paid advertising.

  • Complete marketing campaigns and initiatives by leading cross-functional teams including creative, compliance, editorial, digital marketing, translation, product and both external and internal communications.

Operational Efficiency

  • Support and readily adapt to marketing modernization and transformation efforts by implementing processes that unlock efficiencies across the entire marketing organization with a digital-first mentality.

  • Seek and implement innovative and automated processes to enable marketing to focus on high value functions while identifying and showcasing automation savings to the organization.

Digital Strategy and governance

  • Maintain marketing collateral and related digital information on retirement websites, social media, and internal and external collaborative platforms (i.e.. SharePoint, Seismic, JIRA)

  • Contribute to the formulation of timely reports with relevant analysis based on data from various sources, including digital marketing campaigns.

What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.

  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

  • You thrive in teams and enjoy getting things done together.

  • You take ownership and build solutions, focusing on what matters.

  • You do what is right, work with integrity and speak up.

  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

 
Job Requirements
What are we looking for?

3-5+ years of marketing experience

Knowledge of the financial services industry and group retirement market is a plus.

Strong organizational and project management skills, with demonstrated ability to manage multiple projects and ever-changing deadlines.

Excellent verbal and written communication skills.

Comfortable in both challenging technical and interpersonal environments

Strong negotiating skills & self-motivated/ambitious

Detail-oriented with a critical eye for quality.

Results-oriented and execution-focused within a fast-paced environment

Ability to blend confidence with tact, liaising directly with colleagues throughout the organization to get what’s needed to get the job done.

Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape.

Knowledge of Seismic, DOMO Analytics, ON24, and Microsoft suite is an asset.

What can we offer you?

A competitive salary and benefits packages.

A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

A focus on growing your career path with us.

Flexible work policies and strong work-life balance.

Professional development and leadership opportunities.

Our commitment to you

Values-first culture

We lead with our Values every day and bring them to life together.

Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

Continuous innovation

We invite you to help redefine the future of financial services.

Delivering the promise of Diversity, Equity and Inclusion

We foster an inclusive workplace where everyone thrives.

Championing Corporate Citizenship

We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com .

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$70,350.00 CAD - $117,250.00 CAD