Marketing Lead

About us:

Metro Compactor Service is Canada's leading expert for waste and recycling equipment solutions. With expertise spanning over four decades, we provide custom manufacturing, installation, maintenance, and repair services for balers, compactors, and chutes. Our cutting-edge iSmart technology sets us apart, enhancing efficiency and sustainability for our clients in the residential, commercial, and municipal sectors.

You can learn more about us on our website: www.metrocompactor.com

Overview

The Marketing Lead will play a critical role in scaling Metro Compactor Service’s multi-brand marketing portfolio (Metro Compactor, Wilkinson Chutes, Automatic Compactors, iSMART Technology, Baleforce, and potentially, Chute Source U.S.). This role is designed for an experienced marketer (6–7 years) who brings proven expertise in executing integrated, multi-channel campaigns, managing projects end-to-end, and engaging audiences through digital and social platforms.

This is a hands-on execution role supporting the National Marketing Manager in delivering on a $1M+ budget. The Marketing Lead will manage day-to-day activities while ensuring campaigns are aligned with strategic business goals and revenue targets.

Location: Marketing Lead will work out of the office location.

Work Hours: Monday - Friday 8am – 4:30pm

Responsibilities:

Campaign Management & Execution

• Plan, execute, and optimize integrated digital campaigns across multiple channels (Google Ads, LinkedIn, email, paid social, retargeting, trade media buys).
• Partner with and manage agencies/vendors to ensure campaigns are delivered on time, on brand, and within budget.
• Monitor campaign performance using dashboards and adjust tactics to improve ROI.
• Collaborate with sales to align campaigns with revenue goals (e.g., regional pushes, service-line promos, ABM targeting).
• Support lead scoring, pipeline attribution, and marketing automation workflows to ensure campaigns feed the funnel.
• Manage social media platforms, drive consistent engagement and direct lead generation.

Content & Collateral Development

• Create and manage content calendars that support brand visibility and lead generation across all sub-brands (Wilkinson, Automatic, iSMART Technology, Baleforce, Chute Source).
• Develop engaging digital content — blog posts, case studies, social media posts, sales decks.
• Assist with video and multimedia storytelling projects, including scripting and final edits.
• Ensure content is repurposed effectively across channels (email, website, social, PR, events)
• Maintain brand consistency across all assets while tailoring messaging to verticals (property management, commercial facilities, municipalities, healthcare, universities etc.).
• Support the development of spec marketing materials (design guides, BIM/Revit files, technical datasheets).

Event Marketing

• Event Strategy & Planning
  • Support the NMM in building the annual event calendar across Canada and the U.S. (tradeshows, conferences, sponsorships, customer events).
  • Research, evaluate, and recommend event opportunities based on audience fit and ROI potential.
• Pre-Event Marketing
  • Develop pre-event campaigns to drive booth traffic and engagement, including email nurture sequences, landing pages, social campaigns, and paid ads.
  • Partner with sales to align target account outreach (ABM style invitations, direct mail campaigns, VIP invites).
  • Coordinate event collateral, signage, promotional assets, and giveaways in collaboration with vendors
• Onsite Execution & Logistics
  • Manage logistics such as booth design, shipping, setup/tear-down, staffing schedules, vendor contracts, and AV requirements.
  • Serve as liaison with event organizers and contractors to ensure flawless execution.
  • Implement lead capture technology and engagement strategies during the event.
• Post-Event Marketing & Follow-Up
  • Execute automated follow-up campaigns (emails, LinkedIn retargeting) for all captured leads.
  • Partner with sales to distribute hot leads, track status, and ensure timely follow-up.
  • Compile post-event reports including lead counts, engagement metrics, budget vs. spend, and ROI analysis.