Manager, Influencer Marketing
Toronto, ON
Canada
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.


Role: Manager, Influencer Marketing

Location: Toronto

We are looking for an experienced Manager of Influencer Marketing to lead and scale our performance-driven influencer marketing efforts. This role requires a strategic leader with a strong background in influencer partnerships, business development, and performance marketing. As the Manager, Influencer Marketing, you will own the strategy and execution of our influencer programs, drive growth through high-impact partnerships, and collaborate cross-functionally to integrate influencer efforts into the broader marketing strategy. This role is ideal for a results-oriented professional who thrives in a fast-paced, data-driven environment and has a deep understanding of the evolving influencer landscape.

You will...

Talent Sourcing & Relationship Management:
Develop and own the overall influencer marketing strategy, ensuring alignment with broader business and performance marketing objectives.
Identify and secure high-impact influencer partnerships that drive measurable revenue growth and customer acquisition.
Lead high-value negotiations with influencers and agencies to optimize investment and contract terms.
Establish frameworks for influencer selection, performance evaluation, and optimization.
Mentor and develop a high-performing influencer marketing team, providing coaching and strategic guidance.
Campaign Execution & Optimization:
Oversee end-to-end execution of influencer campaigns, ensuring high performance, efficiency, and ROI.
Collaborate with internal teams (paid media, CRM, content, analytics) to integrate influencer marketing into multi-channel campaigns.
Implement A/B testing and experimentation to optimize influencer impact and campaign effectiveness.
Scale product seeding and ambassador programs to maximize organic influencer engagement.

Data & Performance Analysis:
Own influencer marketing KPIs, leveraging data insights to optimize spend, partnerships, and overall campaign performance.
Develop advanced reporting frameworks to track attribution, CAC impact, and LTV contributions of influencer marketing.
Present performance findings and strategic recommendations to senior leadership, demonstrating clear business impact.

Industry Expertise & Innovation:
Stay ahead of industry trends, platform changes, and new opportunities in influencer marketing.
Drive innovation by testing new platforms, content formats, and influencer engagement strategies.
Represent the brand at influencer marketing events, networking with key industry players to drive brand visibility and partnership opportunities.
 
Job Requirements
You have…
Bachelor’s degree in Marketing, Communications, Business, or a related field.
5+ years of experience in influencer marketing, business development, or partnership management, with a strong focus on revenue-driving influencer programs.
Proven track record of building and scaling influencer marketing programs with measurable business impact.
Strong leadership experience, with the ability to mentor and develop junior team members.
Deep expertise in influencer contract negotiations, pricing structures, and performance evaluation.
High proficiency in performance marketing metrics (CAC, LTV, ROI, attribution modeling) and their application to influencer marketing.
Strong analytical skills, with experience managing data-driven marketing programs.
Familiarity with influencer marketing platforms (e.g., AspireIQ, CreatorIQ) and social media performance analytics.
A proactive, strategic, and innovative mindset with a passion for growing and scaling influencer marketing efforts.


You’ll get…

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!


Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.