Head of Sales, Marketing & Research

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“If it weren't for Xtra and The Body Politic (former Pink Triangle magazine) we wouldn't be where we are now: full legal equality, far greater acceptance and awareness of queer people, and a younger generation for whom homophobia is not the default position.” - Matthew Hays, Globe and Mail, 2015

THE ORGANIZATION

Pink Triangle Press (PTP) is Canada’s oldest LGBTQ2S+ media organization with a rich history of impactful and innovative projects spanning over 50 years. Our inaugural publication, The Body Politic, was named one of the 20 most influential magazines of all time by Masthead Magazine. PTP is proud of its impact working with diverse communities to bring about change. Building on our long history of promoting freedom and equality, we continue to bring communities together to create a better world for LGBTQ2S+ people.

This past November, we hosted the PTP Pink Awards, a national event and content series featuring LGBT2S+ changemakers.

We were also proud to release the inaugural PTP Pink Paper this year, highlighting the current state of LGBT2S+ representation on screens in the film, television, streaming and videogame industries. The report marked the first-ever comprehensive look at the entertainment industry in both English and French markets in Canada.

Other recent projects include Pink Ticket Travel, a guide that provides insight on the hottest and most-welcoming destinations around the globe, and productions including documentary Small Town Pride and web series Unnatural Disasters.

We inspire bold ideas and Set Love Free. We are proudly amongst the winners of both the GTA’s Top Employers and Canada’s Top Small and Medium Employers awards for 2024.

THE POSITION

Pink Triangle Press (PTP) is seeking a Head of Sales, Marketing & Research who will ensure that all our products and services resonate with audiences, clients and funders, resulting in growing awareness, engagement, revenue and profitability. 

As a key member of the senior management team, the Head of Sales, Marketing & Research is a results-oriented leader who can translate business and operational plans into sales and marketing strategies.

RESPONSIBILITIES

Business Development

·       Build and oversee a business development strategy and process for identifying and evaluating new revenue opportunities.

·       Develop and execute sponsorship sales and sales plans to meet and exceed revenue goals.

·       Identify, negotiate, and secure sponsorship deals that align with PTP’s brand and content. Develop creative and mutually beneficial sponsorship packages.

·       Develop and evaluate business opportunities and business models to identify best options for growth and sustainability.

·       Evaluate options and expedite delivery in new product & services development. Optimize campaigns based on key performance indicators.

·       Create valuable new products, services and initiatives that uniquely fulfill unmet needs, thereby increasing usage, engagement, impact, revenue, and giving PTP a competitive edge.

·       Make innovative use of internal and external data to constantly improve product development and marketing efforts.

·       Ensure all new initiatives and opportunities are vetted for their ability to bring in revenue and generate net margin.

Sales & Revenue Strategies

·       Drive PTP’s Sales strategy by ensuring revenue is maximized, partnerships are created and well-managed, and new funding sources are identified and developed.

·       Identify and develop new revenue and fundraising opportunities and revenue growth opportunities across all properties (in collaboration with the Head of Dating Businesses, the Senior Director, Brand and Marketing Communications, and the Advertising Manager).

·       Build and manage sponsor relationships and bring in new sponsors and business partners.

·       Initiate and manage strategic stakeholders, including partnerships.

·       Manage Sales and Sponsorship personnel, motivate staff to meet targets and close deals.

·       Own and hit/exceed annual sales targets and accounts across all properties (in collaboration with Head of Dating Businesses when it relates to Dating Products and Services).

·       Develop and execute a strategic plan to achieve B2B sales targets and expand our customer and partnership base.

·       Maximize revenue on B2C and B2B and other sources of revenue/funding (i.e. grants and other sources of public funding as well as charitable and sponsor support).

·       Oversee processes for identifying new funding/revenue opportunities, including grants and funding from other sources (sponsorships, foundations, other funding/charitable organizations) and support initiatives as needed.

·       Effectively communicate the PTP commercial value proposition through proposals and presentations.

Market Research & Insights

·       Oversee the development of PTP’s research, analytics, and insights capabilities in service of our businesses, partnerships and community relationships.

·       Ensure our Knowledge Hub has the ongoing ability to provide advanced and meaningful audience and customer insights to internal and external stakeholders.

·       Oversee the processes for capturing and analyzing competitive information that allows PTP to design and implement impactful marketing and PR efforts.

·       Ensure that self-serve models and other innovative solutions are implemented in order to focus the department’s efforts on more meaningful insights.

·       Develop and oversee market research to enhance awareness and impact of PTP’s brands in their respective markets and with targeted audiences/stakeholders.

·       Elicit valuable customer input, then translate into improved product and service offerings and customer and stakeholder experiences.

·       Anticipate, assess and convey emerging marketing trends that will enhance our marketing and PR effectiveness and keep PTP at the forefront of marketing best practices.

·       Analyze market dynamics (social, economic, political, etc.) and detect potential disruptions, market trends and political/regulatory events that could affect PTP.

·       Research and utilize A.I. and other technological innovation opportunities.

·       Continuously evolve and learn to ensure a timely and effective response to changes in customer/audience behaviour and in the marketplace.

Marketing Strategies

·       Oversee PTP’s marketing strategies, including Product Marketing, Branding, Communications, and PR.

·       Ensure PTP achieves its revenue, awareness, and growth goals, and that products are achieving customer and audience acquisition, development and retention goals.

·       In collaboration with other senior leaders, sets objectives, develops annual strategies, business plans, metrics, and review processes to achieve targets for all PTP products and services.

·       In collaboration with the Senior Director, Brand & Marketing Communications and the Head of Dating Businesses, optimize the marketing budget across online and offline channels to create the best media mix in support of Dating products.

·       Oversee PTP’s search marketing efforts SEO/SEM/ASO to deliver success for all PTP products and services.

·       Craft compelling narratives to convey the impact of our advocacy work, ensuring a consistent and authentic voice across all channels.

·       Act as PTP’s spokesperson and advocate via media appearances, interviews, trade shows, etc.

·       Oversee the creation of PTP’s branding, communications and PR strategies and ensure that they increase visibility and drive PTP’s growth across internal and external platforms and across the Media industry, LGBTQ2S+ community and other important stakeholder groups (Government, Advocacy/Rights organizations, Funding organizations).

·       Leverage digital platforms to amplify PTP’s message, utilizing social media, email campaigns, and other online channels.

·       In collaboration with the Senior Manager, Brand and Marketing Communications:

o   Ensure PTP’s social media strategy and activities drive engagement and deepens relationships with our target audience

o   Ensure PTP’s branding and design strategies drives engagement and growth

Team Management

·       Lead high-performing sales teams, set ambitious targets, and drive results.

·       Collaborate with internal teams to identify and leverage impactful stories that resonate with PTP customers, stakeholders and supporters.

·       Work with tech teams to deliver quickly and improve speed to market.

·       Direct resources for maximum impact and hold producers accountable.

·       Manage performance of subordinates: make hiring, termination, promotion, development, and compensation decisions within established framework.

·       Delegate authority within established internal controls.

·       Bring a team approach and willingness to empower and develop those reporting you.