Head of Marketing [REMOTE]
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

Meet Metadata

Metadata transforms how B2B companies acquire customers by automating and optimizing their paid campaigns at scale. Our platform systematically tests thousands of campaign variations across channels, continuously optimizing for the metrics that matter most: qualified pipeline and customer acquisition costs.

While traditional ABM platforms require constant manual adjustments, Metadata's intelligent engine automates experimentation and spend optimization based on the CRM-reported pipeline.

The result? Our customers consistently achieve higher pipeline generation with significantly lower customer acquisition costs.

Industry leaders like Zoom, Cisco, Appsflyer, Drift, Docebo, LogicMonitor, and Gainsight rely on Metadata as their demand engine. We're the choice of hundreds of top SaaS companies.

About You

We're seeking a hands-on marketing leader to drive Metadata.io's next growth phase. This role offers the opportunity to shape our marketing strategy while connecting with our community of Marketing Directors, VPs, and CMOs.

You'll lead initiatives across product marketing, demand generation, and brand development, contributing to both our company's growth and the broader marketing technology community.

A Day in the Life of the Marketing Leader

Product Marketing

  • Craft the Metadata.io Unique Value Proposition - why do our customers love us, how are we different from the alternatives.
  • Champion the voice of the customer by deeply understanding our audience of B2B marketers.
  • Drive the creation of compelling content across channels, including blogs, webinars, videos, and social media, to attract and engage our ICP.
  • The Brand Ambassador, representing Metadata.io at industry events, speaking engagements, and through personal branding initiatives.

Demand Generation & Pipeline Growth

  • Lead the development of multi-channel campaigns that generate qualified leads and maximize ROI.
  • Leverage data-driven insights to fine-tune marketing efforts, focusing on sourcing pipeline and optimizing CAC.

Brand & Marketing Communications

  • Build a compelling and consistent brand narrative across all channels, establishing Metadata.io as a thought leader in digital advertising.
  • Create engaging content, including blogs, webinars, videos, and social media, that connects with our audience and elevates our brand.

Event Strategy

  • Collaborate with teams to maximize event impact, ensuring alignment with broader marketing, customer, and sales goals.
  • Set our participation in industry events and establish a presence where it makes the most sense.

Performance Metrics and Budget Management

  • Set and allocate the Marketing budget and targets across all initiatives.
  • Report on the Marketing pipeline, conversion, and velocity metrics.
  • Run the Marketing team and ensure proper resource allocation and execution.

 
Job Requirements
What You’ll Bring
Experience
Typically requires 8+ years of B2B SaaS marketing experience, though we welcome candidates with equivalent experience from related fields.
Background in developing and executing marketing strategies that drive business growth.
Experience leading teams in dynamic, fast-paced environments.
Skills
Demonstrated ability to communicate complex ideas effectively across various formats and channels.
Strong analytical skills with experience in data-driven decision-making.
Understanding of digital advertising, multi-channel campaigns, and ABM strategies.
Ability to build and maintain professional relationships with diverse stakeholders.
Additional Information
This role involves regular travel (approximately twice monthly) with advance notice.
The position is based in North America, with flexibility around location. We have hub offices in Toronto, Boston, and NYC, and we welcome candidates from these areas or those willing to relocate.
What We Offer
Competitive salary and benefits package.
The opportunity to shape the voice and growth trajectory of Metadata.io.
Collaboration with a dynamic, innovative, and supportive team.
Significant career growth opportunities within a high-growth organization.
Join Us
If you're a marketing leader who thrives on connecting with audiences, championing a brand, and inspiring a community, we’d love to hear from you. Apply today to help Metadata.io redefine how marketers achieve success in the digital age!

Our Core Values
At Metadata.io, we are committed to authenticity, transparency, accountability, challenging the status quo, embracing diversity, fostering a growth mindset, and having fun while putting people first.

These values guide how we work and interact both internally and externally. We’re on a mission to build not only the greatest product but also the best place to work.

Equal Opportunity Employer
Metadata is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

We encourage applicants from all backgrounds and experiences to join our diverse and talented team.