Head of Marketing (Director/VP Level) (REMOTE)
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

Location: Toronto
Reports to: CEO
Team: 1 direct report (you + one FTE)


We’re a venture-backed Series A company in a hot space, growing fast, with money in the bank. We’re looking for a hands-on marketing leader to own growth and pipeline end-to-end—partnering closely with the CEO and sales to turn interest into revenue.


What we offer

  • Competitive salary + meaningful equity

  • Health/dental/vision, flexible PTO, remote-friendly

  • A direct line to the CEO and real influence on company strategy

  • The chance to build the growth engine from first principles—simple, measurable, and fast

What you’ll own

  • Pipeline & Demand Gen: Build a predictable engine across paid, organic, outbound assist, ABM, events, and partners. Set targets, manage budget, and report on sourced/influenced pipeline.

  • Growth Experiments: Run a steady cadence of channel tests (ads, sponsorships, review sites, communities, webinars, co-marketing). Kill what doesn’t work, scale what does.

  • Performance & Analytics: Stand up attribution, lead scoring, routing, and clean dashboards. Track CAC, payback, LTV, conversion by segment, and contribution to ARR.

  • Website & Conversion: Own site messaging, CRO, landing pages, and forms. Make it easy to self-educate and convert.

  • Sales Enablement: Equip sales with concise decks, one-pagers, talk tracks, ROI tools, and competitive intel. Tight feedback loops with AEs/SDRs.

  • Lifecycle & Nurture: Build smart email/SMS/retargeting flows to move prospects from MQL → SQL → Opp → Win and to drive expansion.

  • Team & Vendors: Manage one FTE from day one; spin up/down freelancers and agencies as needed. Own the martech stack (MAP/CRM/CMS/analytics).

What success looks like (12 months)

  • A repeatable demand engine delivering predictable monthly pipeline

  • Efficient unit economics (clear CAC/payback by channel and segment)

  • Higher win rates and shorter cycles from tight sales enablement

  • A clean data layer with trustworthy attribution and simple dashboards

  • A small, high-output team and vendor bench you can point at outcomes

Day-to-day

  • Set and hit quarterly pipeline targets with the CEO and sales leader

  • Launch integrated campaigns; A/B test offers, audiences, and channels

  • Own budgets, pacing, and weekly growth reviews

  • Keep the website converting and the enablement kit fresh

  • Share crisp funnel insights and next actions each week
 
Job Requirements
You’ll thrive here if you have

You’ll thrive here if you’re both a doer and a teacher. Someone who can build structure where it’s missing, share knowledge generously, and help others grow alongside you. Our team runs on high trust and high transparency; you’ll have freedom to test, move fast, and take calculated risks without waiting for permission.You'll excel in this role if you're a proactive individual who enjoys both hands-on work and mentoring. We're looking for someone who can establish structure where it's needed, openly share expertise, and foster the growth of their colleagues. Our team thrives on trust and transparency, offering you the autonomy to experiment, iterate quickly, and take calculated risks without needing prior approval.

7–12+ years in B2B SaaS with direct ownership of pipeline at Series A–B

Deep demand gen/performance chops (paid search/social, review sites, SEO, events, partners, ABM)

Strong marketing ops instincts (lead routing, scoring, attribution, dashboards)

Proven sales enablement that moves win rate and cycle time

Builder’s mindset: clear priorities, fast experiments, bias to ship



Nice to have

Domain familiarity with our buyers

Experience with PLG assist or product-qualified motions

Analyst/PR or community programs that tie back to pipeline

How to apply: Send a short note, resume/LinkedIn, and 2–3 growth examples (with goals, approach, and results) Include one pipeline target you owned and how you hit it.