Head of Ecommerce & Growth Marketing [REMOTE]
Toronto, ON
Canada
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description
Who We Are
Hey there! We’re Partake Brewing and we’re proud to be the first in North America to brew ultra low-calorie, non-alcoholic beers that seriously taste great. How did we do it? We can’t spill our secrets, but what we can say is that it probably has something to do with our mission of making non-alcoholic the norm and something you'll happily sip on anywhere.  
 
We brew our beer for do-ers – movers and shakers who embrace their multifaceted passions and are unapologetically partaking in it all, just like our team members. If you're enthusiastic and interested in the booming non-alc category and are up for joining a bunch of folks who are deeply passionate about brewing some fantastic non-alcoholic beer while having fun, then you're in the right place. Come Partake with us! 
Partake Core Values:
 
Take Ownership
·        We trust and take pride in our team's ability to deliver excellence to our consumers. 
 Act Like a Start Up 
·        We harness our startup mindset to innovate and challenge the status quo. 
 Play as a Team, Win as a Team
·        We play as a team and win as a team.  
 Make it Fun   
·        We create memorable experiences that build culture and create community. 
About You 
We are looking for an energetic, creative individual to lead our ecommerce and digital efforts to drive revenue via both our Shopify and Amazon stores as well as other ecommerce channels including B2B (e.g. Faire). This person lives and breathes ecommerce, customer retention, funnel metrics, and can set the strategy as well as execute across platforms implementing best practices and learnings based on data.
About the Role 
The Manager of Ecommerce and Growth Marketing is responsible for leading digital and ecommerce efforts from concept to execution in alignment with overall brand strategies and growth plans. This position is responsible for the strategy and activation behind campaigns spanning search marketing, CRM, affiliate marketing, SEO and paid social.

What You'll be Doing

    • Initiate and optimize acquisition, retention, engagement, and conversion strategies along with seasonal and evergreen campaigns to drive annual ecommerce revenue utilizing  digital channels
    • Own existing and pursue new omnichannel growth opportunities through online storefronts, marketplaces, social platforms, delivery services and wholesalers (Amazon, Walmart, B2B wholesale, etc.)
    • Offer strategic and executional support to brand and innovation teams with rollouts products to maximize their potential and accelerate ecommerce sales growth
    • Devise and execute on new strategies that will further differentiate Partake in the marketplace through our digital presence and communications
    • Formulate a testing strategy to improve and optimize conversion rates based on meaningful and measurable KPIs
    • Expand on existing reporting capabilities to include channel attribution, return on ad spend (ROAS), and lifetime value (LTV). Leverage data to optimize digital strategy, conversion rates and channel mix, and strengthen our data-driven decision-making capabilities
    • Foster a culture of continuous improvement and transparency by providing immediate feedback to team members through coaching, training, and mentorship 
    • Provide coaching and leadership support for Ecommerce team member(s)
    • Perform other related duties as assigned or requested

 
Job Requirements
Qualifications & Skills

5+ years’ experience specializing in E-Commerce Growth and Conversion
Passionate about digital and using data to drive decisions
Expertise with Amazon
Experience with Shopify /Shopify Plus including knowledge of Shopify and Inventory management
Experience with CRM and email retention marketing
Strong understanding of website development
Experience with site merchandising, site search, segmentation, customer experience personalization and A/B testing
Possess strong understanding of the relationships between page views, conversion and other relevant web based KPIs and action information accordingly
Quantitative / analytical skills balanced with passion to improve digital customer experience
Data driven, mathematical mindset and abilities
Ability to prioritize while thinking on macro level and be extremely detail oriented
Proactive self-starter with a sense of accountability and integrity.
Extremely high level of energy, creativity, and sense of urgency
Minimum Bachelor’s level degree
Why join us?

We value each one of our team members, their individual contributions and what they bring to the broader team. We’re a small and mighty team and we look for individuals who are curious, collaborative, strive to be better every day and have fun while doing it.

We offer:
- a casual work environment
- flexible work hours
- vacation
- 5 ‘Partake Days’ a year for your professional development, volunteering and/or inclusive holiday needs
- benefits, including pregnancy & parental leave top up and tuition reimbursement
- team building, social events and an entrepreneurial and growing environment.

At Partake, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process. Disability-related accommodations are available on request for candidates taking part in our hiring process. Please reply to your interview initiation with your needs or any questions you have about this.