Growth Marketing Specialist
Toronto, ON
Canada
Industry
Travel
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

About Us: 

 

Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

 

The Opportunity:

Under Sunwing Vacations Group, we are looking for a Specialist, Growth Marketing to join us in making vacation dreams come true. As the Specialist, Growth Marketing, you will play an integral role in helping scale the growth of WestJet Vacations’ eComm business, overseeing the development, execution, and reporting of a variety of promotional activities supporting WestJet Vacations. The specialist will work closely with marketing COEs as well as various business stakeholders to support the promotional and performance strategy. You’ll be at the intersection of promotional planning, analytics, and experimentation — helping drive traffic, conversion, and retention through campaigns. The position reports to the Sr. Manager, Growth & Revenue Marketing and will be located in Toronto, ON.

What You’ll Do:

  • Work with internal cross functional partners and external agency partners to develop full year omni-channel promotional campaigns
  • Ideate and contribute to omnichannel media buying strategy to generate measurable growth
  • Develop cross functional campaign briefs for mass and regional campaigns
  • Assist in internal campaign analysis & reporting to identify areas of opportunity
  • Collaborate with internal stakeholders on developing a robust promotional calendar
  • Brief internal and external marketing partners on all aspects of promotional details to ensure integrated go to market plans are implemented ahead of campaigns
  • Conduct routine reviews of key competitors, and develop reactive campaigns to ensure WestJet Vacations is competitive in the vacations landscape
  • A/B test creative, targeting, and messaging to drive improvements in acquisition and conversion
  • Partner with analytics and creative teams to align campaigns with broader brand and business objectives
  • Manage website updates to continuously improve on-site experience, effectiveness of key landing pages, and path to conversion funnels
  • Assist in conducting routine audits of web pages to ensure merchandising is in-line with business priorities
  • Track and analyze KPIs such as session volume, transactions, key event rate, and conversion rates to identify opportunities for improvement.
Job Requirements
What You’ll Need:

Bachelor's Degree in Marketing, E-Business or Communications, or equivalent experience
4+ years’ experience in a related field
Proficiency managing and executing campaigns; solid understanding of marketing KPI’s, metrics and reporting practices
Data-driven mindset with the ability to turn insights into strategy
Excellent project management skills and ability to manage multiple streams of work
Experience with project management tools (i.e. Monday.com, Asana, etc)
Experience with web analytics tools (i.e., Google Analytics, Adobe Analytics)
Proficient in Excel, MS Word, Access and PowerPoint
Exceptional oral and written communications skills
Demonstrated strategic thinking and problem solving ability
Positive and enthusiastic team player
Able to multi-task and prioritize effectively
Detail-oriented—takes pride in a job well done
What We Offer:

Great travel perks!
Corporate discounts with Perkopolis, Goodlife and more
Growth opportunities
Free parking
Open concept, collaborative workspace
Fresh café with beverages, delicious snacks and meals at a subsidized price!
Opportunity to give back through our social responsibility initiatives
See for yourself! @sunwinglife


We thank all who apply however only those who meet the qualifications will be contacted.

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca