Graphic Designer

POSITION: Graphic Designer
DEPARTMENT: Marketing
REPORTING TO: VP Marketing  

ABOUT US

withinUs™ is a female-founded, independent, Canadian company based out of Vancouver, B.C. Since 2013, withinUs™ has delivered premium-select and innovative natural health products with superior customer care. withinUs™ was the first company to offer a premium-select grade marine collagen peptide to the North American market and is the fastest-growing health and wellness company in Canada.

To help us continue growing, we are seeking an experienced Graphic Design Manager who will bring our brand to life across all channels and campaigns with creativity, consistency, and innovation. This individual will lead our design efforts, ensuring all visual touchpoints of our brand are cohesive and compelling.

Objectives of the Role

As the Graphic Design Manager, you will:

• Lead the visual strategy: Conceptualize and execute all graphic design needs, from product packaging to campaign creative across digital, print, and retail channels.
• Manage brand consistency: Develop and maintain withinUs™ visual identity system, ensuring consistency across all touchpoints.
• Drive creative direction: Collaborate with the VP of Marketing on the art direction of campaigns, product launches, and activations to elevate brand awareness.
• Optimize in-house design: Transition the company’s graphic design needs from outsourced to in-house, ensuring cost-efficiency while maintaining high design standards.
• Develop campaign assets: Create visually compelling assets for social media, web, email, print, and advertising campaigns, including banner ads, product imagery, and video content.
• Support photo/video shoots: Support the art direction for photographers and videographers to ensure creative assets align with campaign goals.
• Collaborate with cross-functional teams: Work closely with marketing, sales, and product teams to ensure design needs are met across all departments.
• Innovate through design: Stay ahead of design trends, ensuring withinUs™ remains visually cutting-edge in the wellness market.

WHY JOIN US

This is an exciting opportunity to work alongside an incredible team where the possibilities are limitless. withinUs™ has evolved from an emerging start-up to a notable presence in Canada's health and wellness landscape. Our growth journey was spotlighted when Canadian Business and Maclean’s magazine recognized withinUs™ on the 2018 Startup 50 ranking as one of Canada’s fastest-growing new companies. We placed 65th on their Growth 500 list in 2019. Moreover, we’ve been honored to be among the select group featured in the Globe and Mail’s ranking of Canada’s Top Growing Companies for five consecutive years. This series of accolades underscores our significant impact and expansion within the industry.

Responsibilities

• Create and manage email campaigns, including newsletters, automated flows, promotional emails and loyalty programs.
• Analyze and test email campaign performance and optimize for better results via segmentation (customer behavior, preferences, and demographics).
• Collaborate with content writers and graphic designers to create engaging email content.
• Create personalized content and campaigns, including writing, coordinating assets, quality assurance, scheduling, testing, and reporting.
• Monitor key performance metrics and analyze results to identify optimization opportunities, reporting monthly.
• Stay informed about industry trends, best practices, and new technologies.Other duties as required on a daily basis. 
• Ensure compliance with best practices and regulations (e.g., CAN-SPAM, GDPR).