TITLE: Director, Product Marketing
DEPARTMENT: Marketing
REPORTS TO: CMO
JOB STATUS: Full Time (Salary)
LOCATION: Remote USA or Canada
About Kindsight:
Kindsight delivers what has never been possible in the nonprofit world: A Fundraising Intelligence platform that
incorporates big data, AI, and automation to power modern fundraising. Kindsight is the combination of three
companies: iWave, UC Innovation (maker of ascend CRM), and NonprofitOS. Kindsight offers the most
comprehensive and innovative advancement and fundraising CRM through ascend, which is enhanced with rich data
and insights offered by iWave and the revolutionary AI content creation functionality of NonprofitOS. Kindsight
drives efficiency, productivity, and impact for nonprofit, education, and healthcare organizations, and empowers them
to have the right conversation, with the right donor, at the right time—every time.
Position Summary:
As a Director, Product Marketing, you are a strategic thinker and exceptional communicator, with proven experience
in conveying value and driving revenue from the Kindsight platform. You are primarily responsible for product
positioning, core messaging, technical content development, competitive analysis, and field enablement materials.
You will also play a critical role in defining go-to-market strategies for the platform and capitalizing on customer
success with the platform. You will have a deep understanding of Kindsight’s markets, customers, and competitors for
use in the formulation of business and product strategy, marketing requirements, content, and demand generation
programs.
This role will report to the Chief Marketing Officer and will work closely with other teams within the company
including Sales, Product, and Customer Success. You will be intimately familiar with the product launch process and
will take a high degree of ownership from insights generation all the way to early go-to-market motions.
What You'll Do:
● Work closely with product management and overall product team to support product roadmap, product
releases, and product positioning
● Develop and maintain sales enablement materials and collateral that enable effective selling into various
customer segments
● Create and manage pricing and overall product packaging strategy
● Develop compelling messaging and positioning that translates product capabilities and features into
customer-focused benefits
● Gather, analyze, and monitor competitive intelligence that will help inform product development, sales, and
marketing strategies
● Be an internal and external product expert, leading webinars and presentations to a variety of audiences
● Represent Kindsight at various industry conferences, interact with and gain insight from industry thought
leaders
● Work with clients to develop case studies, references, and testimonials
● Have a deep understanding of audience segments and customer personas, and effectively adapt our core
product and commercial messaging.
● Develop and own our playbook for driving adoption of various new products and features, working closely
with colleagues across Marketing and Customer Success.
● Surface customer and competitor insights that enrich our understanding of the Kindsight Products and of our buyer personas.