Digital Marketing Specialist

Toronto, ON m4s 1x8

Canada

Category

Digital Media

Industry

Charitable / Not for Profit

Application Closing Date

11/11/2024

Experience Required

Yes

Pay

From $60,000 To $70,000
Per Year

Employment Type

Employee

Work Schedule

Full-Time

Travel

No Travel

Job Description

About Dying With Dignity Canada

Dying With Dignity Canada (DWDC) is the national human-rights charity committed to improving quality of dying, defending end-of-life rights, and helping people across Canada avoid unwanted suffering.

DWDC has four strategic priorities:

1. Nurture a more inclusive and diverse end of life rights movement: DWDC will seek out, listen to, and integrate more perspectives in the work that we do

2. Address barriers to accessing a good death: DWDC will lead national advocacy efforts to eliminate obstacles to end-of-life choice, including access to advance requests and end forced transfers

3. Deliver high quality, relevant programs and services: DWDC will provide information, education, and support to individuals, families, and clinicians across Canada

4. Ensure sustainability, resiliency, and mission success: DWDC will invest in the growth and development of the organization and its people

DWDC is committed to promoting a culture of wellbeing for our team. We provide extensive benefits and support for all team members so you can focus on doing meaningful work. Our perks include:

· Competitive salary

· Three weeks’ paid vacation and paid sick days

· Health benefits, including an EAP program and additional mental wellness supports

· Matching Group Retirement Savings Program

· Flexible work hours and hybrid work model opportunities for professional development

Overview

Reporting to the Manager, Marketing and Communications, the Digital Marketing Specialist will be responsible for the development and implementation of DWDC’s digital marketing efforts, providing additional support as needed to traditional communications. The focus of this role is on supporter and donor engagement, lead acquisition, and brand awareness.

Repots to: Manager, Marketing and Communications

Direct Reports: N/A

Salary Range: $60,000 - $70,000

Primary duties and responsibilities:

· Represent DWDC as the first response to messages and comments across Facebook, X, Instagram, and LinkedIn, using DWDC’s Organizational Language Guide to ensure brand tone of voice and messaging.

· Manage DWDC’s content calendar and post daily across social media platforms, with a focus on increasing engagement and broadening DWDC’s supporter demographic.

· Run quarterly content calendar meetings with all staff to collect cross-departmental Marketing and Communications needs.

· Collect and analyze monthly and quarterly metrics across digital marketing platforms – using Hootsuite, Google Analytics and other Analytics platforms – and make strategic recommendations to the Manager, Marketing and Communications for areas for improvement.

· Run successful email marketing campaigns, with the ability to A/B test, analyze, and optimize performance.

· Produce creative assets and templates for the organization, including but not limited to PDF Toolkits, PowerPoint templates and presentations, social media graphics, short videos, and other materials, following DWDC’s brand guidelines.

· Liaise with the Support and Education team to promote DWDC’s monthly webinar series, including developing creative assets, drafting promotional emails, editing recordings, and posting to the website.

· Support Facebook and Instagram advertising and reporting, in collaboration with partners at Public Outreach and Manager, Marketing and Communications.

· Manage content updates on DWDC website and conduct periodic audits to ensure all content is accurate, up-to-date, and that there are no broken links.

· Support Development team in maintaining supporter database in Nationbuilder, ensuring clean data standards are maintained and that all communications are CASL compliant.

· Occasional support to Communications Specialist with blog posts, interviews, and newsletters, as needed.

· Periodically review Chapter social media pages and webpages to ensure brand consistency and recommend areas for improvement, as needed.

· Support Chapter volunteers with external communications needs, including but not limited to webinar promotions, emails to local supporters, and webpage updates.

· Manage DWDC’s asset management system, Filecamp, ensuring maintenance of images, videos, and other assets.

Job Requirements

· Minimum 3-4 years’ experience in a Marketing or Communications role, preferably in the charitable sector.

· Education in Communications, Marketing, Public Relations, Journalism, Digital Marketing, Social Media, or a related field including university degree, college diploma, and/or relevant experience.

· Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences.

· Proficient in Microsoft tools such as Word, PowerPoint, and Excel.

· Experience with WordPress or other content management systems, as well as Nationbuilder or other data management programs.

· Experience with Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro).

· Comfortable with the topic of death, end-of-life conversations, and supporting a community focused on these topics.

· Passion for supporting the end-of-life rights of people across Canada, while considering cultural differences and diverse perspectives on end-of-life care.

· Excellent time-management and organizational skills and ability to meet deadlines.

· Ability to work both independently and as part of a team.

· Ability to communicate in both official languages an asset.

· Commitment to inclusivity, diversity, equity, and accessibility.

This is a full-time position that requires in-person work 2 days per week, including Wednesdays and a second day designated by their manager, or if not designated, of the employee’s choosing. National Office located at 500-1835 Yonge Street, Toronto, ON.

Personal Values and Traits

The successful candidate will be passionate about defending individuals’ end-of-life rights, including the right to medical assistance in dying. Our team members often communicate with severely ill and vulnerable people who are weighing their end-of-life options or with the loved ones of these individuals. As a result, the successful candidate will be a strong active listener who consistently demonstrates compassion, humility, and the utmost discretion in their interactions with others.

Dying With Dignity Canada is an equal opportunity employer and adheres to fair employment practices. In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided in all parts of the hiring process, as required. Applicants are encouraged to make their needs for accommodation known as early on as possible during the application process.

We encourage applications from Black people, Metis, Inuit and First Nations people, people of colour, people who identify with disability, LGBTQ+ people and people from other equity-seeking groups that face systemic discrimination. DWDC is committed to an inclusive and diverse workplace, and a working environment free from all forms of discrimination, harassment, and violence.

Screening Requirements

Along with a reference check, please note that the successful candidate will be required to undergo a confidential pre-employment criminal record and judicial matters check and a credit background check. Please note that the credit check does not impact your credit score and is only required for positions with access to sensitive financial information.

Application Instructions

Applications will be reviewed on a rolling basis until the position is filled, with an application deadline of Monday November 11th, at 5 pm. Please send your cover letter and resume to jobs@dyingwithdignity.ca with the subject line: ‘Application: Digital Marketing Specialist’.

Dying With Dignity Canada thanks all applicants, though due to volume we will not be able to respond to all applications. Only candidates invited for interviews will be contacted. No phone calls please.