Digital Marketing Associate
Toronto, ON
Canada
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description

Simon & Schuster has been named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Simon & Schuster Canada is looking for a creative and motivated full-time, permanent Digital Marketing Associate to assist with and execute digital marketing campaigns, including social media, influencer marketing, email marketing and website maintenance. Reporting to the Senior Digital Marketing Manager, the Digital Marketing Associate will assist with developing and executing digital marketing plans and campaigns for our list. The ideal applicant will possess a strong knowledge of the digital marketing landscape and have a keen eye for content creation and design.

Simon & Schuster Canada is currently working in a flexible/hybrid work model (2-3 days in office), and candidates must be within commuting distance of Toronto.

Salary: $55,000-60,000

Responsibilities:

  • Assist and contribute to planning and executing all digital marketing initiatives including newsletters, influencer marketing, digital advertising (video/podcast/search/display/paid social), website and content marketing.
  • Tracks and analyzes ad performance and results, providing insights and recommendations for improved KPIs.
  • Manage select social media channels, including planning and posting content, writing copy, creating images and videos, engaging with followers, maximizing reach and growing audience. Collaborate with marketing team to ensure brand consistency.
  • Assist with developing and executing strategic social media marketing tactics, and paid and organic social media initiatives, tracking performance and optimizing approach to drive improved results.
  • Assist with and contribute to website management, including keeping homepage up to date with banners and new titles. Plans and executes seasonal and topical content to improve SEO and drive sales.
  • Compiles social media insights and measures social media content performance using various internal and third-party tools, including Sprout Social and Google Analytics.
  • Successfully build and monitor relationships with our influencer database, ensuring we build strong connections and create champions for our brand and authors.
  • Create and/or coordinate videos, photography, email assets, templates, presentations, and other assets, as needed.
  • Contribute to special projects and initiatives as needed, supporting the company’s strategic goals and editorial vision.
 
Job Requirements
Undergraduate degree or equivalent work experience.
2-4 years of hands-on marketing experience, preferably in a publishing environment.
Impeccable time-management skills with the ability to multitask.
Creative thinker with the ability to generate innovate ideas and solutions to marketing challenges.
Passion for and understanding of the ever-changing landscape of social media. Must be proficient on all platforms, be familiar with social media management and listening tools, and be willing to be in front of the camera.
Experience planning and executing digital advertising including Meta, Google, Amazon (advertising and store building), Pinterest, TikTok, Spotify, Goodreads, etc.
Proficiency with video, audio and photo editing tools. Must understand digital media formats and have working knowledge of HTML.
Familiarity with website CMS.
Ability to understand historical, current and future trends in the digital content and social media space.
Strong copywriting, copy editing, and presentation skills.
Detail-oriented approach with the ability to work under pressure to meet deadlines.
And of course, a passion for books!
Simon & Schuster Canada is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster Canada, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster Canada is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


Candidates hired for this or any other posted Simon & Schuster Canada role will be employees of Simon & Schuster, LLC Canada ULC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.