Digital Communications Specialist - Public Relations

IMAGINE a hospital where everyone is committed to excellence. We did. We are. From boardroom to bedside, we go above and beyond to offer the best and safest patient care. At North York General Hospital (NYGH), we put our patients first in everything we do. We are achieving a new standard of excellence in integrated patient-centered care and as one of Canada's leading community academic hospitals, we are building on our academic foundation through enhanced education, research and innovation. North York General Hospital is part of North York Toronto Health Partners, a collaborative partnership with patients, primary care, and community partners, a first- generation Ontario Health Team, driving the development of a locally integrated health system to serve the community. As part of our dynamic team, you too can stand out and be amazing! At North York General, our team is making a world of difference.

Position Summary

The Digital Communications Specialist will have specialized skills and knowledge related to how to plan, use, and evaluate best practices, new strategies and methods for social media and digital communications to maximize the impact and success of NYGH’s corporate communications and public affairs strategies externally and across NYGH's seven sites.

Digital communications and social media are essential to inform, engage and support, promote our services and programs to the diverse communities in North York, our patients and families, our partners, researchers, learners, potential employees, government, and health professionals including primary care, specialists, allied health professionals and support disciplines.

The Digital Communications Specialist will help ensure that digital and social media are proactively built into the annual Corporate Communications and Public Affairs (CCPA) plan and specific communications and public affairs plans for strategic priorities including People-Centred Care, Recruitment and Retention marketing, People Plan, Clinical Services innovations/models, Digital Strategy, North York Toronto Health Partners (Ontario Health Team), Teaching, Learning and Research and capital redevelopment. Further this role will be responsible for implementing and evaluating social media initiatives alone or as part of the organization’s integrated communications and public affairs plan.

They will be skilled at developing content and writing for different platforms and storytelling through social and digital as well as traditional media. This includes websites, intranet (NYGHConnex), digital newsletters, media materials as well as multimedia such as creating and editing videos, designing posters and digital signage and incorporating graphics and other visual assets into communications and marketing collateral.

This position will assist in responding to new risks and challenges in our changing environment that will require rapid, clear public communications and issues management using digital and social media. The position will play a key role in developing new products and programs including a new internal digital newsletter, with guidance from the Manager, Corporate Communications

On a practical level, you will

•Develop and support the implementation of an integrated digital communications strategy and plans for corporate priorities, leveraging key social media platforms
•Identify, assess, and incorporate best practices and new methods to enhance the effectiveness of NYGH’s digital and traditional communications as part of integrated communications and marketing plans.
• Track trends and changes in the environment including AI to incorporate into our digital communications.
•Track, measure and analyze performance of NYGH’s digital and traditional communications including website, media relations and social media
•Develop website, social media and traditional communications content (writing, graphic
design/incorporation of graphical content, multi-media – including audio and video development and editing, photo editing.
•Develop and execute marketing strategies using digital communications and marketing methods including SEO (search engine optimization) and SEM (search engine marketing)
•Coordinate and support the refresh of and ongoing improvements to the external website