Corporate - Digital Marketing Specialist - CN

Founded in 1971, Gypsum Management & Supply, Inc. (GMS) is the leading North American specialty distributor of interior building products. Our product offerings of wallboard, ceilings and complementary construction products are designed to provide a comprehensive solution for our core customer- building contractors who install our products in commercial and residential buildings. GMS's operating model enables GMS to continue to grow and expand in scope, while maintaining a high level of customer service, promoting an entrepreneurial culture, and preserving the customer intimacy of a local business.

GMS and its family of companies operate a network of nearly 300 building product distribution yards, and more than 100 tool sales and service centers, for customers across the U.S. and Canada. The Field Support Center in Tucker, Georgia serves each GMS location, providing the support needed to enable local teams to deliver outstanding service to contractors and builders in their local communities.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with state and local law.

Position Opportunity

We are seeking a creative, analytical, and driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. The Digital Marketing Specialist will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising.
• Create engaging content for websites, onsite digital presentations, email campaigns, newsletters, and social media platforms.
• Analyze campaign performance using tools such as Google Analytics and prepare regular reports on key metrics.
• Optimize website content and structure for SEO to increase organic search visibility and rankings.
• Manage and grow the company’s social media presence through strategic posting, engagement, and community management.
• Coordinate with designers and sales teams to develop creative assets for campaigns.
• Stay up to date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with sales and product teams to ensure marketing efforts are aligned with company goals.