Coordinator- Social Media and Content Specialist (Bilingual)
Quebec City, QC
Canada
Industry
Healthcare / Health Services
Experience Required
Yes
Employment Type
Employee
Work Schedule
Temporary
Job Description

Employee Working Location : Remote (QC, Canada)

Employment Status : Temporary Full-Time (6 months)

Salary Band : $ 59,654 - $ 74,567 / year

                        

The Canadian Red Cross (CRC) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

          

In this role, you will :

  • Act as the primary liaison between the national team and the Québec team for content creation and social media campaign management.
  • Develop the editorial calendar and content plan and “voice” for our Québec social media channels.
  • Engage with and support the Canadian Red Cross social media ambassadors and digital volunteers in Québec.
  • Create content for various digital and social media channels (including but not limited to blog posts, photos, videos, graphics and other social media updates for Facebook, Twitter, Instagram, Threads, Nextdoor, and LinkedIn).
  • Analyze campaign results and provide recommendations to inform decision-making for future campaigns, including social advertising and other promotional tools.
  • Participate in the ongoing direction of strategy and direction for community building and engagement.
  • Monitor designated social media channels, feedback and answer general community questions or facilitate the response to customer questions through working with internal channels.
  • Monitor and understand current community trends, opinions, concerns, general topics of conversation, etc.
  • Foster conversations and build relationships within target communities by effectively communicating with users both online and in person.
  • Exhibit a savvy and professional persona to online community members via expert written communication skills and in person.
  • Build relationships with cross-functional teams in order to understand their needs and goals, and ensure that the community perspective is being considered.
  • Contribute to regular reporting on social media activities by the Canadian Red Cross (monthly, quarterly, and as required during emergencies).
  • Maintain an understanding of trends, feedback and metrics of similar communities external to the organization.
  • Provide on-call assistance during weekends, emergencies and appeals.
  • Participate in planning for a shared editorial calendar, with focus on Québec audience.
  • Maintain Québec and national social media accounts, including: sharing content, engaging with supporters, responding to questions, identifying reputational threats, following users and staying abreast of the latest features and best practices for each channel.
  • Liaise with other Canadian Red Cross communications and program staff, and provide guidance and training as needed.
  • Help the Senior Manager, Social Media generate social media reports on a monthly and quarterly basis. Provide reporting on social media activities during emergencies, campaigns and other events as needed.
  • Provide technical assistance to other staff to assist with uploading blogs, photos or videos as requested.
  • Provide input and support in developing social media strategies.
  • Develop training and development tools for social media, and provide training workshops to staff and volunteers.

 
Job Requirements
What we are looking for :

Minimum of four to six years of experience in communications and client relations in the area(s) of Public Relations/Communications or Marketing/Advertising.
Strong experience in managing social media channels and developing social-first content.
Bachelor’s degree and/or College Diploma in business, marketing, or communications.
Thorough understanding of the Québec market, audience and related trends.
Excellent verbal, interpersonal and relationship building skills.
Demonstrated active involvement in social networking (blogs, communities).
Highly developed and influential communication, facilitation and presentation skills at all levels of the business organization.
Strong analytical and organizational skills.
Passion for exceptional customer service.
Working knowledge of X, Facebook, Instagram, TikTok, and other social media platforms.
Experience sourcing and managing content development and publishing.
Experience with minor design and video editing using Canva, CapCut, and similar tools.
Discretion to identify threats, crises and opportunities in user generated content.
Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
Ability to communicate results to management and in a fast-paced environment.
Fluency in French and English is required.


Working conditions :

The majority of the work is performed in an environment which is mostly clean and comfortable.
Occasional travel may be required.
Eligibility to work in Canada : At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.