Bilingual Digital Marketing Coordinator [Hybrid]

About Us:

Welcome to iFinance Canada! We’re a fintech company dedicated to making services and treatments accessible to Canadians through flexible payment plans. Leveraging cutting-edge technology and a vast network of service providers, including thousands of medical, dental, and veterinary clinics, we offer some of the best financing solutions in the country. Recently celebrating $1 billion in loan originations, we're honored to be nominated for Tech Business of the Year and Digital Business of the Year at the 2023 CanadianSME National Business Awards!

Role Overview:
The Bilingual Digital Marketing Coordinator will be responsible for managing our social media channels, creating engaging content, and executing digital marketing strategies, including crafting compelling newsletters and maintaining consistent communication across all platforms. This hybrid role requires a proactive, organized, and highly skilled specialist who can effectively balance multiple tasks and deadlines.

Key Responsibilities:

1. Social Media Management:
   • Develop and implement a comprehensive social media strategy for Medicard, iFinance, and Dentalcard across Meta, TikTok, and LinkedIn.
   • Collaborate with freelancers and create, edit, and publish compelling daily content, including graphics, videos, and posts.
   • Monitor social media channels, engage with the community, and promptly respond to inquiries to foster strong relationships and brand loyalty.
   • Analyzing and tracking the performance of marketing campaigns and initiative
   • Researching and monitoring marketing trends

2. Content Creation & Copywriting:
   • Write compelling copy for various formats, including social media captions, newsletters, blogs, and marketing materials.
   • Produce a weekly blog posts.
   • Develop and distribute a weekly newsletter, ensuring high engagement and relevance.
3. Marketing Automation:
   • Use HubSpot to create and manage automated email flows, customer journeys, and marketing campaigns.
   • Regularly update and optimize automated emails and newsletters based on performance data.
   • Ensure brand consistency across all communications media used by the organization
4. Content Production:
   • Create and manage engaging digital content for various platforms
   • Plan, shoot, and edit video content for social media channels.
   • Collaborate with the team to produce high-quality visual and written content that aligns with brand guidelines.
5. Project Management:
   • Manage multiple projects and deadlines efficiently, ensuring all content is delivered on time and meets the required standards.
   • Collaborate with the marketing team to align social media and content strategies with broader business goals.
   • Support the sales team and carry out various brand-related communications