Why WestJet:
Every WestJet journey has the potential to enrich lives; a career with us is no exception.
WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.
Join us and love where you’re going.
Remote Work:
This position is eligible for remote work, within Canada, under our mobile workforce program.
Overview of role:
The Senior Product Manager – Sales & Marketing Technology manages both the internal and external product management responsibilities for all technology within our Sales B2B, Guest Marketing, and Guest Identity platforms at WestJet. This involves gathering customer research, competitive intelligence, industry trends, setting the strategy, and managing the product roadmaps. This role actively works with our stakeholders in the Commercial team to align technology to their strategic vision for how we market, sell, authenticate, and communicate to all WestJet guests.
Working across functional boundaries, this leader is responsible for guiding the success of the products managed through architectural standards, security, and compliance standards, with a keen focus on the user experience for all interactions. Overall financial authority and responsibility for the Sales & Marketing Technology portfolio falls within scope for this role and managing the balance between cost and value is paramount to the success of this team.
Senior Product Managers provide the deep product expertise needed to lead the organization and make strategic product decisions. They often analyze market and competitive conditions, laying out a product vision that is differentiated and delivers unique value based on customer demands. The role spans many activities from strategic to tactical and provides important cross-functional leadership — most notably between engineering, business functions, and support teams. Sample technologies and processes that you would be responsible for include, but not limited to, Marketing Automation tools, Guest Identity and Access Management platforms, B2B Sales environments, Customer Data Platforms, Engagement Management Platforms, and Experience Tracking systems.
Key deliverables / responsibilities include:
- Responsible for setting the vision and strategy for the product set leveraged by our Sales, Marketing, and Identity Management teams.
- Ownership of the roadmap and prioritizes building what matters most to achieve the strategic goals and initiatives behind the product.
- Facilitate planning what their teams will deliver and the timeline for implementation.
- Responsible for defining the release process and coordinating all the activities required to bring the product to market. This involves bridging gaps between different functions within the company and aligning all the teams involved.
- In collaboration with business partners, they prioritize features by ranking them against the strategic goals and initiatives.
- Responsible for defining the requirements for each feature and the desired user experience. They work closely with engineering on the technical specifications and ensure that teams have all the information they need to deliver a complete product to market.
- Defines and maintains service levels specific to requirements of the product. This includes continuous improvement, disaster recovery, run books, security and patch compliance, and coordinating cross-functional operational teams to support these services during all operational hours up to and including 24x7.
- Provide leadership and mentorship to team resources to fulfill all elements of the product management lifecycle.
- Management of third-party vendors specific to the delivery of their products. This includes contract negotiations and renewals, service level performance adherence and improvement plans and quality.
- Accountable to ensure their products conform to all corporate compliance and regulatory governance standards. This includes a broad understanding of these standards and accountability to meet them on an ongoing basis. Standards include PCI, GDPR, SOX, etc.