Web Content Specialist, Marketing and Communications (Part-time)

Winnipeg, MB
Canada

Industry
Education
Experience Required
Yes
Degree Required
Yes
Employment Type
Employee
Work Schedule
Part-Time

Job Description

Web Content Specialist, Marketing and Communications (Part-time)

Job Number:
A16.20
Classification:
Administrative 2
Date Posted:
February 19, 2020
Employee Group:
AESES
Funding:
Budget
Hiring Range:
$23,232.30 - $26,299.00 per annum
Position Category:
Part-time, Continuing
Probation/Trial Period:
6 months or 910 working hours whichever occurs first
Salary Range:
$23,232.30 - $30,976.40 per annum
Start Date:
April 1, 2020
Status:
New
Hours:
Rotating Schedule: Week 1: 21 hours, Week 2: 14 hours
Department:
Marketing and Communications
Location:
Winnipeg, MB
Job Type:
Continuing
Close Date:
03/04/2020
Professional Areas:
Staff
Description:

RESPONSIBILTIES:

Web Content Development:

  • Creates well-written web copy that is on-brand and in adherence to web best practices
  • Organizes web content — including text, images, documents, videos, charts, tables, links, headings, and navigation in concert with design templates and brand standards
  • Assists university departments with editing and organizing web content using a website content management system
  • Edits images in Photoshop and uploads them to create photo galleries in the Content Management System (CMS)
  • Creates PDFs and uploads into CMS
  • Audits web pages for accessibility and SEO issues and makes updates to ensure usability
  • Works with in-house designers to interpret, implement, and maintain design standards across web pages

Support to the Web Administrator:

  • Assists the web administrator in creating web pages as well as making changes and updates
  • Assists in the creation of web-related training materials
  • Supports the web administrator with web user experience testing
  • Researches website best practices
  • Assists faculty and staff when they have problems using the CMS
  • Gathers website analytics using Google analytics

Marketing and Communications Content Development:

  • Researches, writes, and edits articles and other promotional materials aimed at various internal and external audiences
  • Researches, writes, and edits materials — such as programs, speeches, and citations — in support of special high profile institutional events, including media conferences, annual convocation ceremonies, and fundraisers.
  • Provides writing assistance to other University departments for various materials, including social media, advertising, collateral, and media placement.
  • Summarizes complex research in a manner to communicate to a wider audience using a variety of communication platforms, including advertising, web content, and articles.
  • Using DSLR camera equipment and accessories, takes photos at various campus events and activities for social media and web distribution

Other Duties:

  • Helps manage UWinnipeg’s central online photo library, including access to account and albums
  • Monitors the Communications e-mail account, ensures action items are assigned and completed
Job Requirements
QUALIFICATIONS

University or college degree, related to marketing, business, communications, or journalism
Specialized training in electronic media communications and website management/development an asset.
1 to 3 years’ experience in each of the following areas:
a professional writing or content creation capacity (journalism, advertising, marketing, public relations)
developing website copy and producing and organizing related content in a professional capacity
working with content management systems
in a marketing coordination role with exposure to communications/publicity
with photography and/or videography in a professional setting
1 to 3 years’ experience in a role with a project management function is an asset
1 to 3 years’ experience in a post-secondary or educational setting is an asset
Highly proficient with MS Office software
Proficient with Adobe Photoshop for preparing images for the web; proficiency with Adobe Creative Suite is an asset
Demonstrated knowledge of web content development including content organization, writing for the web, website accessibility, user experience best practices, search engine optimization and HTML
Familiarity with website content management systems
Proficient with Google Analytics (or similar tool)
Highly comfortable with using and learning about technology, including software applications, digital/online tools, photo/video/multi-media equipment
Excellent oral and written communication skills
Excellent, demonstrated writing and grammar skills
Strong understanding of branding, design, and communications best practices as they relate to marketing
Good working knowledge of layout, design, and printing best practices
Ability to make sound decisions within the scope of departmental policies, institutional values and managerial direction
Demonstrated ability to organize, prioritize, and meet tight deadlines
Ability to work both independently and also cooperatively in a team-oriented environment
Ability to summarize/synthesize information and judge relevance of information
Ability to work respectfully and tactfully with staff, faculty and students and a variety of stakeholders, ranging from departmental associates to senior executives
OR EQUIVALENT COMBINATION OF EDUCATION, EXPERIENCE, SKILLS, KNOWLEDGE AND ABILITIES

The University of Winnipeg is committed to equity, diversity and inclusion and recognizes that a diverse staff/faculty benefits and enriches the work, learning and research environments, and is essential to academic and institutional excellence. We welcome applications from all qualified individuals and encourage women, members of racialized communities, Indigenous persons, persons with disabilities, and persons of any sexual orientation or gender identity to confidentially self-identify at time of application. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.