Sr. Manager, Social Media & Event Marketing

Toronto, ON

Banking / Financial Services
Manages Others
Experience Required
Employment Type
Work Schedule

Job Description

600-500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
President’s Choice Bank (PCF) is a wholly-owned subsidiary of Loblaw Companies Limited (LCL) and was established to promote President’s Choice Financial® products and services across Canada. PCF is focused on providing everyday payment solutions and services that reward the everyday. Together with the PC Services division of Loblaws Inc. which operates in the same office location, we offer products and services in the following segments:

Payment Cards: The President’s Choice Financial Mastercard® credit card offers PC OptimumTM points for every dollar spent, with no annual fee. The PC MoneyTM Account is the newest addition to the payment products offered and operated by President’s Choice Bank. The PC Money Account works like a bank account and offers PC Optimum points for every purchase, with no monthly fee.
Insurance: PC® home and auto insurance are offered through PC Financial Insurance Broker Inc. and relationships with several insurance companies.
Telecom and Gift Cards: The Mobile Shop, PC mobile prepaid cell phone service, and Gift Cards businesses are focused upon delivering convenience and exceptional value to LCL customers.
LCL is Canada’s largest food distributor and has expanded into certain non-food categories, with operations across the country. LCL concentrates on food retailing with the objective of providing consumers with the best in one-stop shopping for everyday household needs.

PCF and PC Services are important business units within LCL that manage and develop the products and service programs in order to improve the customer experience, maximize value, and provide a platform to enhance customer insights and relationships. Our vision is to make the everyday simple and better

True to our President’s Choice heritage, PC Financial is on a mission to raise the bar for what Canadians expect from their everyday money. As the Senior Manager, Social Media & Event Marketing you’ll act as a subject matter expert in driving that mission forward in the realm of Social Media, Content, and Event Marketing with the support of two direct reports. We’re looking for a passionate and dynamic leader who will break banking & insurance category conventions and inspire Canadians to make their money work harder today. Specifically, you’ll do the following:

Social Media Marketing: Combining customer insights & cultural trends, steer the strategy to develop hyper-creative Social Media programs across the leading social media platforms. You’ll be responsible for collaborating with agency teams to optimize performance against key metrics.  

Content Marketing: Dig deep into customer insights, search trends, and first party data to guide the content marketing strategy that establishes PC Financial as a lifestyle brand and authority in everyday banking. Demystify and humanize everyday banking and insurance by experimenting with formats and styles to reach performance indicators. Drive integration with the larger President’s Choice and Loblaw content marketing ecosystem.

Event Marketing: Responsible for leading the overall in-store event marketing programs to support our pavilion representatives in engaging customers in-store and with out-of-store with activations. Collaborate with our Sales Enablement, Sales, and Loblaw Retail teams in program design and delivery.

Brand and Planning:  Support the ongoing governance of our agency partners including their scopes of work, contracts, and performance evaluations. Act as an internal brand champion and own our brand guidelines and help enforce consistency. You’ll also be responsible for organizing our annual planning process and overseeing the maintenance of our marketing calendar.

People Management: An experienced people leader who is capable of coaching and empowering a team to delivery in their personal development and business objectives.
Job Requirements
What You'll Need:

7+ years experience in Social Media & Content Marketing
Expert knowledge of leading social media platforms (Facebook, Instagram, Twitter, Youtube, Pinterest, Snapchat) and emerging ones (Tik Tok, etc)
In tune with leading culture & social media trends
Foundational knowledge of SEO and web analytics
Experience in managing external agencies for In-store & Event planning programs
Watches experiential marketing trends and can translate those into inspiring briefs for external agencies
Experience in empowering & coaching teams to success
Performance obsessed and familiar with the leading key performance indicators across the social, content, and event channels
Comfortable using data to run A/B testing and experiments to optimize performance

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.