Social Media Community Manager (Social Media Coordinator)

Versal Manufacturing Inc. o/a Landyachtz
1221 Glen Drive
Vancouver, BC V6A 3M8
Canada

Category
Industry
Entertainment
Manages Others
Yes
Experience Required
Yes
Degree Required
No
Security Clearance Required
No
Pay
From $28.85 To $30.00
Per Hour
Employment Type
Employee
Work Schedule
Full-Time
Travel
No Travel

Job Description
Company: Versal Manufacturing Inc. o/a Landyachtz

Business Information: Landyachtz is a global leader in the longboard/skateboard industry. We believe in making quality skateboards that improve your life. Skateboarding makes life better, it is something to do with your friends, it's a way of expressing yourself, a way to get outside, it's fun, challenging and exciting. You do not need a membership, seasons pass or a vehicle to be a skateboarder, all you need is a board and your imagination.

Business Address: 1221 Glen Dr., Vancouver BC V6A 3M8

Work Location: same as above and other addresses throughout Vancouver based on meetings and events

Note: Telecommuting available during the pandemic

Type of Employment: Full time - Permanent

Estimated Start Date: As soon as possible

Job Description

·

•Gather, research and prepare communications material
•Prepare and/or deliver educational, publicity and information programs, materials and sessions
•Prepare reports, briefs, bibliographies, speeches, presentations, Website content and press releases
•Answer written and oral inquiries
•Conduct public opinion and attitude surveys
•Advise management on advertising or sales promotion strategies
•Develop, implement and evaluate communication strategies and programs
•Assist in the preparation of brochures, reports, newsletters and other material
•Responsible for executing campaign requirements on Landyachtz’s main social media accounts. Including sub brands Bear Trucks and Hawgs Wheels with a focus on Instagram, Facebook and Twitter.  
•Plan, deploy, curate, and manage all social media content (images, video and written) with support from content creation departments. 
•Monitor and engage in brand related online conversations across all social channels boosting engagement with our audience.  
•Develop strategies that drive traffic from social media to Landyachtz.com and report on the effectiveness of these campaigns. 
•Monitor paid social campaign deployments to communicate with engagers and ensure objectives are being effectively reached.
•Develop initiatives to grow our social media presence and community through internal and external influencers programs and campaigns. 
•Develop and grow a Social Media Ambassador program and manage ambassadors with the goal of reaching a wider audience in Hispanic countries.  
•Bring creativity and inspired ideas for new social content, promotions, etc. that drive brand objectives.  
•Monitor third party social media groups, trends, tools, and applications and recommend actions/next steps to keep Landyachtz at the forefront of social media trends 
•Report on the company's social media performance across all channels and tracking campaign goals and KPIs. 
•Organize and maintain digital assets in order to maximize usage of content being provided by the video, photo and graphics team.
•Contribute content to email marketing campaigns.  
•Assist in the development of regular blog posts  
•Ensure social content supports, our brand standards, web style guidelines and company environmental and social initiatives. 
•Work with different departments within Landyachtz to research, develop, and understand company goals
•Co-ordinate special publicity events and promotions (when the pandemic is over)
•Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes (when the pandemic is over)
•Until the COVID-19 health crisis passes: some responsibilities of the chosen candidate will be adjusted to include working from home.

Requirements:

- Education: A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is required.

- Experience: Minimum of 3 years of experience in the social media or digital marketing sector is required, if the candidate does not have at least 3 years of experience, a post-secondary certificate or other specialized training in community management or digital marketing is required.

- Work Conditions and Physical Capabilities: Fast-paced environment, Work under pressure, Repetitive tasks, Manual dexterity, Attention to detail, Combination of sitting, standing walking, Standing for extended periods

- Personal Suitability: Excellent written and oral communication, Initiative, Client focus, Accurate, judgement, Effective Interpersonal Skills, Team player, Organized

- Computer Applications: MS Word, MS Outlook

- Possess technical knowledge and understanding of social media platforms, metrics and tracking. 

- Experience using social media management software for managing content scheduling, handling interactions in real-time and measuring performance with the use of reporting tools is required. 

- Experience on Adobe Creative Suite skills – Photoshop, Illustrator, Bridge, Premiere etc. – to prepare content for posting and Project management and organization skills is required.  

- Open to learning/feedbacks

- Understand the importance of a consistent brand voice. 

- In-house experience coordinating social media channels for an action sports brand is a strong asset

- Experience in action sports and the outdoor community is a strong asset

- Experience volunteering with social programs is a strong asset

- Experience with Google Analytics, Mail Chimp, Social Tracking software and technical based social media assistance software/reporting tools is a strong asset. 

- Interest in current events, trends and advancements in social media platforms is a strong asset. 

- Is passionate about Skateboarding, biking, action sports and the outdoor community.

Salary: $28.85 - $30.00 hourly, 30-40 Hours per week

Benefits: Extended Health Care, Dental Insurance, Gear budget, Paid time off, Discount and RRSP

Important Information: Position requires flexibility in schedule. Monday to Friday. The candidate will work 6 to 8 hours between 9am and 5pm. Occasionally due to events and meeting projects the candidate will be requested to work extended hours and/or weekend work. We will also give flexibility and have security measures for the worker during the pandemic.

Apply by e-mail to: ryan@landyachtz.com

Apply by mail to: 1221 Glen Dr., Vancouver BC V6A 3M8

Job Requirements
- Education: A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is required.
- Experience: Minimum of 3 years of experience in the social media or digital marketing sector is required, if candidate does not have at least 3 years of experience, a post-secondary certificate or other specialized training in community management or digital marketing is required.
- Work Conditions and Physical Capabilities: Fast-paced environment, Work under pressure, Repetitive tasks, Manual dexterity, Attention to detail, Combination of sitting, standing walking, Standing for extended periods
- Personal Suitability: Excellent written and oral communication, Initiative, Client focus, Accurate, judgement, Effective Interpersonal Skills, Team player, Organized
- Computer Applications: MS Word, MS Outlook
- Possess technical knowledge and understanding of social media platforms, metrics and tracking. 
- Experience using social media management software for managing content scheduling, handling interactions in real-time and measuring performance with the use of reporting tools is required. 
- Experience on Adobe Creative Suite skills – Photoshop, Illustrator, Bridge, Premiere etc. – to prepare content for posting and Project management and organization skills is required.  
- Open to learning/feedbacks
- Understand the importance of a consistent brand voice. 
- In-house experience coordinating social media channels for an action sports brand is a strong asset
- Experience in action sports and the outdoor community is a strong asset
- Experience volunteering with social programs is a strong asset
- Experience with Google Analytics, Mail Chimp, Social Tracking software and technical based social media assistance software/reporting tools is a strong asset. 
- Interest in current events, trends and advancements in social media platforms is a strong asset. 
- Is passionate about Skateboarding, biking, action sports and the outdoor community.
Employer
Versal Manufacturing
1221 Glen Dr.
Vancouver BC V6A 3M8
Canada