Social Media and Content Specialist

Winnipeg, MB

Experience Required
Degree Required
Employment Type
Work Schedule

Job Description
Department: Ashley HomeStore Marketing
Location: Winnipeg, MB

Social Media & Content Specialist Career Opportunity

The Dufresne Group is currently seeking a Social Media & Content Specialist for our Marketing Team within our Home Office located at 147 Commerce Drive in Winnipeg, MB.

As a Social Media & Content Specialist you will be responsible for helping grow the company’s digital presence through social media engagement and improving the customer experience within our online communities. You will maintain a professional and consistent brand voice across all social channels while driving brand awareness within our markets.

The Dufresne Group is committed to investing in our team members; we offer:

Market competitive wages;
Comprehensive benefits plan and excellent employee discounts;
Employer Sponsored Retirement Savings Plan;
Career growth and continuous development;
Respectful and family-oriented working environment with strong company values.

As a Social Media & Content Specialist, you will:

Develop specific strategies for existing social tools in order to generate brand awareness, drive traffic, and increase engagement in order to achieve sales targets for Ashley HomeStore brand.
Curate and develop social media calendars and manage implementation (scheduling), monitoring and reporting of the social media strategy (Facebook, Twitter, Instagram, Pinterest).
Develop and execute cross-channel social campaigns including video content, social advertising and contests in accordance with our marketing calendar, as well as coordinate prizing fulfillment.
Respond to customer inquiries through social media, ensuring excellent customer service and consistent brand experience; escalating when required.
Increase number of followers cumulatively across our social media channels to increase revenue from social to and to stores year over year.
Act as content creation lead re: new content, video, marketing efforts through social media, digital and other marketing channels.
Collaborate with the Marketing team to come up with creative direction, as well as creation of all copy writing for all paid advertising campaigns.
Research industry trends, best practices, and emerging technologies and platforms, including evaluation of new platforms for Ashley HomeStore brand.
Work with retail operations to ensure all departments are aware of social initiatives through regular communications to stores, including partnering with store teams to promote local/market-specific initiatives.
Take initiative to build stories/content around Ashley HomeStore brands and our products and services that intrigue our customers and support our value proposition, collaborating with the marketing team to execute.
Monitor social media performance and create reporting and analytics 
Handle projects including implementation of social media tools.
Manage all Ashley HomeStore Stores’ social media accounts.
Act as on-site social representation for major events, community initiatives and in-store promotions.
Maintain social media updates on company intranet.
Job Requirements
As a successful candidate you will have the following:

A degree in a related field (marketing, professional writing, creative communications, media production, etc.) or the equivalent in-field experience.
Solid understanding of social networks and experience in creating, maintaining and growing engagement for retail brands within the social space.
Strong organizational, analytical, time management and planning skills and the ability to work well within a team.
Social personality and genuine love of relationship-building with strong relationship management skills.
Top notch written and verbal communication skills (both formal and informal) with a strong attention to detail.
Experience in creating short and long form video content and video editing is an asset.
Proficiency with Microsoft Office (Excel, Word & Outlook) and the ability to quickly learn new applications.
Demonstrates the ability to lead by example in area of expertise through positive behavior and strong problem-solving ability, fostering motivation and enthusiasm from the team.
Familiarity with Adobe Creative Suite, HTML and digital media production.
Occasional evenings and weekends required.
Some travel may be required; own transportation an asset.

Apply now!

The Dufresne Group welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.