SEO Manager (Content) - REMOTE

Toronto, ON

Banking / Financial Services
Experience Required
Employment Type
Work Schedule

Job Description

Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque, and expensive and makes them simple, transparent, and low-cost. We're the company behind some of Canada's leading digital financial products and are growing faster than ever.

Our team is reimagining what it means to manage your money. Smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas — not ego. We're looking for talented people who love a fast-paced environment, and want to ship often and make an impact with groundbreaking ideas.

We’re a remote-first team and output is more important than face time, so where you choose to work is up to you — as long as you have internet access, you can work from anywhere in Canada. Be a part of our Canadian success story and help shape the financial future of millions — join us!

Read our Culture Manual and learn more about how we work.

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.

In this role you will have the opportunity to:

Help build and maintain a strategic vision for organic search at Wealthsimple. You’ll get to create and define requirements, tasks, and resources associated to the overarching SEO strategy
10x SEO growth by developing content strategies, planning, executing and optimizing on-page website content and landing pages. In addition to building an effective off-page plan and conducting and analyzing technical audits.
Partner with product, design, engineering and data teams to execute strategic projects against the organic search strategy
Support our content team in content ideation, development, design and delivery. And be the go to source on best practices needed for technical implementation
Take the lead in designing experiments and test various tactics in order to identify additional opportunities for organic growth
Assist in driving our external backlinking strategy, to help bring in high-quality traffic and drive client adoption
Job Requirements
We're looking for someone who:

Has a strong editorial and content management background (including new content identification, structure, and execution)
Has working experience with in-house and external content providers (as well as content optimization and audits)
Is experienced in executing content eco-system which includes content briefs, proofreading, and content outlines
Can regularly perform detailed keywords research, analyze search trends and provide insights and opportunities that will deliver on strategic goals
Has a strong background in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution
Collaborates across various teams to ensure new pages and projects are optimized for search from the moment of launch
Has a thorough understanding of SEO analytics and research platforms (e.g. Google Search Console and API, Google Analytics, Google Ads Keyword Tool, etc.), as well as experience with various third party SEO analytics solutions (e.g. Moz, Ahrefs, SEMrush, Screaming Frog, STAT Search Analytics, etc.)
Has technical experience and knowledge in HTML, CSS, JavaScript
Nice to haves:
Working knowledge of French
SQL/Python experience