Toronto, ON

Experience Required
Degree Required
Employment Type
Work Schedule

Job Description

P&G Canada's in-house media team is co-located with the Canada brand team to enable close collaboration while creating breakthrough media plans and executing digital media buying. The Senior Media Manager will be accountable for leading strategic and tactical media planning for a portfolio of brands and collaborating with the Digital Media Specialist as an integrated team, to ensure media plans are delivered flawlessly in line with P&G processes and standards. P&G is looking for a Senior Media Manager to join us full-time in November 2021; the role is located in Toronto. At P&G, 'Senior Media Manager’ a is comparable to ‘Associate Media Director’ at other organizations. This is an exciting opportunity to be a part of a new, innovative approach to P&G media. 

Key Responsibilities:
  • Lead Holistic Media Planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc. Translate Brand briefs into strategic media plans which meet goals/objectives.
  • Leverage industry planning tools and data to conduct audience identification, analysis and scenario media planning that aligns with the brand marketing strategies & objectives.
  • Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are created and delivered in line with brand plans.
  • Deliver on going data driven media digital campaign optimization recommendations
  • Evaluates existing and emerging media opportunities and brings forward recommendations / thought leadership.
  • Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans.
  • Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization.

Job Requirements
Bachelor’s or Master's Degree is an asset
3+ years strategic media experience preferably with multichannel national advertising client

Ideal Candidate:

Media Expertise: 3+ years of media planning experience - advanced understanding of all/most media vehicles and channels with in-depth understanding of digital media
Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
Strong analytics background: Able to triangulate between data, brand goals and opportunities
Ability to work in a fast paced, matrix environment
Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications
Data-driving Curiosity and willingness to lead change where required
Agility & Bias for Action
Effective communicator – able to leverage verbal and visual communication to drive action.
How To Apply

Please apply on P&G Careers and complete both your application AND assessments by 11:59pm on November 17th, 2021. We encourage you to review the information here for details on what to expect.

Assessment Overview: If your skills match our requirements, you will be asked to complete an online assessment(s). Please review our Assessment Overview here for more information on how to prepare. Assessment scores are valid for 12 months; to apply previous scores please click on the assessment link(s). If your score has expired, you will be prompted to re-write the assessments.

Additional Information

P&G serves nearly five billion people around the world and has the strongest portfolio of trusted, quality, leadership brands, including Tide®, Pantene®, Pampers®, Gillette®, and Old Spice®. Join us to grow your skills as a world-class leader! P&G Canada has been named one of Canada’s Top 100 Employers (2021), Canada’s Top Employers for Young People (2021), and Canada’s Best Diversity Employers (2021).

We are an equal opportunity employer and value diversity at our company. Underrepresented candidates including, but not limited to, People with disabilities, female and/or Black, Indigenous, Asian, Latin American, or two or more races are strongly encouraged to apply.

P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) complete the Peak Performance Assessment (not timed), 3) do not complete the Interactive Assessment until you have been contacted by Canada Talent Acquisition for documentation verification. Thank you in advance for your patience.

Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

Job locations:
Toronto, Ontario, Canada
Job Type: Full time
Job categories: Multi-Functional
Req No: R000028756