Senior Marketing Manager, EDB Lifecycle Marketing

Toronto, ON

Banking / Financial Services
Experience Required
Degree Required
Employment Type
Work Schedule

Job Description


33 Dundas Street West

Job Family Group:


Position Title: Senior Marketing Manager, EDB Lifecycle Marketing

Job Description

The Senior Marketing Manager, Everyday Banking Customer Lifecycle is responsible for developing and executing marketing strategies to help drive business objectives for Everyday Banking customer engagement and retention programs.  Within this role you will help develop and implement omnichannel marketing strategies and communication materials, ensuring all marketing materials adhere to brand strategy and overall business objectives and is compliant with legal/regulatory disclosure requirements. The role will also be responsible for monitoring channel performance analytics to recommend, develop and execute strategies that drive business performance. May have direct reports.

Marketing Planning – 15%

  • Develop strategy for marketing campaigns, ensuring they are on brand and support the business objectives.
  • Build effective relationships with internal/external stakeholders to design strategy, objectives, customer offers, and ensure alignment and quality/timeliness of implementations.
  • Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements. Monitor industry best practices and competitor activities related to customer lifecycle marketing.
  • Analyze data and information to provide insights and recommendations for overall planning and ongoing optimization of campaigns & programs.

Campaign Management & Execution – 75%

  • Plan and execute strategic lifecycle marketing initiatives (Batch & Blast, Automation and Customer Journeys) for cross-sell, upsell, and retention in collaboration with internal and external stakeholders.
  • Manage end-to-end development and delivery of targeted marketing solutions to deliver campaigns, including planning, scheduling & establishing key milestones, copywriting, coordinating stakeholder reviews/approvals, translation, QA, monitoring, and reporting
  • Ensure all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements.
  • Understand technical & process requirements, and provide solutions to eliminate roadblocks
  • Broader work or accountabilities may be assigned as needed.

Reporting & Insights – 10%

  • Leverage analytics dashboards and reports to manage and optimize campaign/always-on activity.
  • Analyzes customer strategy effectiveness and recommends adjustments and reprioritization as appropriate.
  • Design, maintain and publish regular and ad-hoc reports, and dashboards.
Job Requirements
Who we’re looking for:

You thrive when empowered to take initiative, going the extra mile to get it done and deliver results
You possess an innate curiosity, eagerness to learn and proactive willingness to challenge the status quo
You’re on the ball, with disciplined project & time management skills, as well as the ability to prioritize effectively to manage multiple assignments.
You love working cross-functionally across different teams
You’re a strong communicator (in person and in writing). Attention to detail is your middle name.
You’re an outcome-oriented, self-motivated and want to see your work have an impact.

4 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Bachelor's degree in business, marketing, or related field. MBA Preferred
Experience with a variety of marketing disciplines such as lifecycle marketing programs, customer relationship management (CRM) programs, email marketing, digital marketing, direct marketing, and marketing analytics
Marketing Automation and Journey building experience
Strong verbal & written communication skills - In-depth.
Collaboration & team building skills - In-depth.
Analytical and problem-solving skills - In-depth.
Ability to Influence others - In-depth.
Data driven decision making - In-depth.
Compensation and Benefits:

$68,000.00 - $126,000.00
Pay Type:

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.