Senior Manager, Marketing, Content Strategy

Toronto, ON

Banking / Financial Services
Experience Required
Degree Required
Employment Type
Work Schedule
Job Description
Join the Global Community of Scotiabankers to help customers become better off.

Job Purpose

Leads and oversees content development for Scotia Global Asset Management in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Reporting to the Director, Brand and Product Marketing, Scotia Global Asset Management, the Senior Manager, Content Strategy is a champion for content excellence and plays a key role in evolving the stories we tell and how we share them, including video, directed content, customer stories, and editorial for mediums including digital, social, and off-line.

With a core focus on Dynamic Mutual Funds, this role will provide insight and suggests innovative ways to deliver top-tier online marketing communications that leaves our end-clients with engaging experiences that meet the changing needs of the financial industry and will ultimately help the company increase its assets under administration and capture a larger share of the market.

Key Accountabilities:

Leads and drives a customer- focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Lead and manage the strategic development of content and editorial initiatives with a core focus on Dynamic Mutual Funds but also more broadly for Scotia Global Asset Management. Act as the voice of the customer and ensure key consumer insights / needs are being considered.
Develop content marketing strategy and flawlessly execute in all channels, ensuring messaging, content and creative is impactful, effective and adheres to brand standards, and appropriate approvals have been obtained (including business lines, Stakeholders, Compliance, Legal and any applicable partners).
Oversee organic social media implementation and monitoring, as well as content management and oversight on various web properties
Drive upfront measurement and reporting discussions for established objectives to ensure right KPI measurement in place, strengthening our measurement discipline and strategic recommendations on future campaigns and initiatives to improve campaign ROI.
Responsible for creating quarterly and annual dashboards/reports on key content metrics, implementing best practices based on analytic measurements
Keep a pulse on competitive activity and emerging industry trends for content marketing, bringing forth new content ideas and fresh angles for recurring financial stories and messages.
Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Works closely with the Marketing studio, vendors and other members of the marketing team and business lines (where required) with the objective of leading and managing all content marketing initiatives
Key Projects, organic social media amplification, Dynamic's quarterly Advisor Magazine, editorial for Portfolio Managers, Dashboard Analytics on content, Dynamic videos, content & Q&A
Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.
Job Requirements
Functional Competencies:

A deep knowledge of investments, the industry and the financial-intermediary sales process (IFIC, CSC, CFP courses would be an asset).
Demonstrated understanding of the development and execution of integrated marketing communication plans across all platforms including advertising and social media
Exceptional verbal and written communications skills as well as excellent organizational and time-management skills
Understanding of Dynamic Funds products, services and initiatives
Completion of the CSC and/or IFIC course an asset;
Intermediate to advanced knowledge of HTML
Advanced Google Analytics, Adobe Analytics Omniture
Proficient with Microsoft Office
Educational/Work Experience:

University or college degree in Marketing or Communications or equivalent experience
8+ years related work experience in the mutual funds/financial services industries
A deep knowledge of investments, the industry and the financial-intermediary sales process (IFIC, CSC, CFP courses would be an asset).
Location(s): Canada : Ontario : Toronto