Request for Information - Black History Podcast and Animated Video Series

Historica Canada
2 Carlton Street East Mezzanine
Toronto, ON M5B1J3

Charitable / Not for Profit
Application Closing Date
From $75,000
Per Year    
Employment Type
Work Schedule

Job Description

Historica Canada’s video collection includes more than 90 one-minute Heritage Minute shorts about key moments and figures in Canadian History and over 150 online educational videos aimed for use in classrooms and for the general public. In the last two years, Historica Canada has produced two fully bilingual podcast series, Record of Service and Residential Schools . All media projects produced by Historica Canada are created as free, educational content to help promote learning and historical knowledge.

At Historica Canada, we recognize that the stories we tell matter – and the way that we tell them matters. Across the world, as well as within Canada, we see the impacts of historical injustice and the evolving discourse about systemic racism faced by Black, Indigenous, and racialized communities. We are committed to helping build a better Canada that amplifies missing voices; that recognizes multiple perspectives; that celebrates our achievements and acknowledges our failings.


Historica Canada is seeking a production company or team to develop a six-episode podcast series (15 – 20 minutes each) and three fully animated videos (3 – 5 minutes each).

Historica Canada’s Black History Podcast and Video Series will explore Black history in Canada through a six-part conversation style podcast series and a three-part animated video series that interprets the podcast in visual form. The series aims to amplify the voices of notable Black Canadian scholars, writers, and community leaders as they explore key moments in Black Canadian history in their own words. The final product will be suitable for viewing in both classrooms and by the general public.

The chosen production company will have demonstrated involvement in the communities on which this series is focused. The production company or team will have experience with end-to-end podcast and animation production processes, including creative direction, audio recording, editing, and final packaging. In consultation with the Historica Canada team, they will work with interview subjects and production crew to interview and record six conversations and package those conversations into 15 – 20-minute-long episodes. Also, in consultation with the Historica Canada team, they will work with illustrators/animators to create a visual interpretation of audio portions from the previously recorded podcast episodes.

Historica Canada will work with historians and consultants, who will provide consultation on script development and production. All aspects of the concept, script, outreach, creative direction, and production, however, will be required to meet with final approval from Historica Canada. This is a collaborative process. Historica Canada will be regularly engaged throughout the production process.

All podcasts and videos will be made available in English and French.


August 7, 2020 – RFI opens
August 28, 2020 – RFI closes
August 31-September 4, 2020 – Follow up meetings with top teams
September 14, 2020 – Contract awarded
September – October 2020 – Research + ideation for podcast and video concepts
October 2020 – February 2021 – Production of 6 x podcasts and 3 x videos


The maximum budget, inclusive of all taxes is $75,000 for six conversation-style podcast episodes (15 – 20 minutes each) and three videos (3 – 5 minutes each), each versioned into a second official language (English or French).

Your budget should take into account:

  • Creative direction for series (topic pitches, host and interview subjects research, cohesive look and feel for podcasts and videos)
  • Scripting (editing transcripts to create final podcast scripts and adapting podcast scripts for videos)
  • Post-production including audio recording/editing/mix, illustrator/animator fees, video editing, sound design, music, and visual effects
  • Second language versioning
  • Podcast episodes will need to be fully dubbed (casting for second language voice actors, voice actor fees (non-union), recording, audio editing, editing video animation to match second language podcast audio, final outputs)
  • Final deliverables in both official languages
  • Contingency

Historica Canada will cover the following project costs:

  • Host and interview subject fees
  • Script Consultant fees
  • French/English translation
  • Fact checking
  • Marketing

Please note, all admin/overhead costs should also be factored into the budget. The total $75,000 should be inclusive of tax.


Selection will be based on the assessment of three aspects of submission:

Work Samples and References: Quality of your portfolio, such as: your experience with similar projects including client work; your flexibility pertaining to potential shifts in project scope or timelines; integrity; and your process for developing and carrying out the project in a timely manner. Please note that the production team or company should be available during regular working hours.

Budget: Budget must be appropriate and reasonable to the project. Budget lines must be clearly defined in the submission.

Community Relevance: Demonstrated involvement in the communities on which this series is focused.

Competition is limited to Canadian companies only.


Historica Canada is the largest charitable organization dedicated to Canadian history, identity, and citizenship. Its mandate is to build active and informed citizens through greater knowledge and appreciation of the history, heritage, and stories of Canada.

Information about the organization and programs may be found at All of Historica Canada’s previously produced videos may be found here.


An electronic copy of the submission in .pdf format is due August 28, 2020 at 5 p.m. ET to with the subject heading “Black History Video Series 2020 – ‘YOUR COMPANY NAME’”.

Questions may be sent to No extensions will be granted. No phone calls please.

We regret that due to the high volume of applicants we are unable to provide detailed feedback to unsuccessful candidates.

This is an open and competitive process. Submissions will be evaluated immediately thereafter. Historica Canada will select the top 3 submissions for follow-up meetings by phone or video conferencing in late August or early September 2020. Please note that the services performed by the selected production company regarding the project shall be for the exclusive benefit of Historica Canada. All work products generated as well as copyright for the project shall belong to Historica Canada.