Public Relations Specialist

Toronto, ON

Advertising / Marketing
Experience Required
Employment Type
Work Schedule

Job Description
Remote/Telecommuting optional. No education or experience required for candidates who excel in our skills tests. Open to applicants across Canada!
Our company is devoted to doing the best possible work for our clients and maintaining a fun, thriving environment for our team. You will work side by side with top talent to improve your skills and advance the company as a whole. We listen to your ideas and use them.

We offer opportunities for growth and training and the best profit sharing bonus plan in the industry. Up to 50% of all profits are paid out monthly to all full-time employees! All team members enjoy paid time off and subsidized gym memberships. In addition, our in-house team members enjoy flex days, free Friday lunches, regular company events, higher base salaries, and comprehensive insurance. We offer medical, vision, and life insurance in all US states.
We consider all applicants for positions at our company and while we prefer in-house employees, 70% of our team work remotely around the world thanks to the time tracking software, Time Doctor. We welcome all applicants, wherever in the world you might be!


As a PR specialist, you will write press releases
Keep and organize PR database
Respond to information requests from the media if needed
Liaise between client and media
Analyze various niches and verticals (as well as competition within them)
Scrutinize clients’ websites and identify linkable assets
Develop custom PR strategies and tactics (based on analysis) for maximum efficiency
Locate and vet viable link prospects and opportunities
Craft compelling outreach
Keep outreach conversations fresh through regular follow-ups
Engage and interact via social media
Potentially represent clients’ companies online
Organize and maintain multi-faceted campaigns
Help maintain the organization’s corporate image or brand
Job Requirements

Prior experience with P.R. and Social Media
Preferably a Journalism background or media training
Flawless written and spoken English
The ability to write PR’s and distribute them
Great professional relationships with writers, journalists, bloggers and other influencers
The ability to secure media coverage for clients
A profound understanding of online communities as well as content marketing
Experience with services like HARO and MuckRack
Published & placed content on authoritative sites
Great interpersonal, analytical, problem solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills
The ability to stay highly organized with great attention to detail
The ability to maintain strict confidentiality and discretion
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
Passion to build a startup
A friendly, outgoing disposition
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely