Program Consultant - Talent Marketing (Global HR)

Toronto, ON

Banking / Financial Services
Experience Required
Employment Type
Work Schedule

Job Description

Requisition ID: 91624


Join the Global Community of Scotiabankers to help customers become better off.


As the Program Consultant, Enterprise Talent Marketing, you’ll help tell the #LifeatScotiabank story, while working on the team that amplifies Scotiabank’s talent message in the market. You’ll help ensure the success of Talent Marketing strategies through tracking against and alignment with the overall brand and talent strategy. 


You will support recruitment marketing campaigns and employer brand work through content planning and creation, campaign management and smooth operations. You’ll be responsible for creating content for a variety of digital media including social media posts, motion graphics, blog articles, virtual recruitment events, and career site content that will attract talent to the Bank.


Is this the right work for the next step in your career?  
In this role, you will:  

•    Deliver always-on content and report on its success in support of our Talent Marketing strategies
•    Conduct research on leading content marketing trends, how they can apply to employer branding and recruitment marketing, and leverage that expertise 
•    Support Program Managers with the development and implementation of recruitment marketing strategies, programs and campaigns, ensuring alignment to brand, and our Employee Value Proposition
•    Support the implementation and launch of recruitment marketing campaigns targeted at external candidate audiences, and monitor to find ways to improve and optimize results
•    Leverage your social media expertise including content placement, measurement, lessons learned, course correction (stop/start/continue) to understand and recommend innovative social media tactics based on industry trends
•    Execute and/or coordinate development of graphic design and motion graphics for mobile and web, virtual recruiting events, marketing and brand communications
•    Collaborate cross-functionally with our internal partners (Digital, Creative Studio, Translation, Technology and Procurement) and external vendors (media, ad agencies) to ensure we analyze, implement and launch effective content that aligns with our Talent Marketing strategies 
•    Writing and editing content for blogs and social posts 
•    Support virtual recruitment events and email marketing campaigns
•    Build and support the development of campaign and content reporting on a regular basis
•    Maintain tools, presentations, and process documentation appropriate for the Talent Marketing team
•    Ensure appropriate stakeholders are engaged and approvals are received
•    Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions


Job Requirements
Do you have the skills that will enable you to succeed in this role?

We’d love to work with you if you:

• Are highly organized and have an eye for detail. We move at pace, so it’s important to be able to break down the details and deliver
• Are a quick learner. You’re happy to build the plane and fly it at the same time
• Are a strategic and critical thinker. You’re innately curious and you love solving challenging problems
• Have experience in supporting or developing recruitment or marketing programs and have worked and delivered projects in a corporate environment
• Are inquisitive and have an interest in leveraging data from multiple sources to analyze and understand business trends as well as use analytics and insights to influence change
• Proficiency in Adobe CC (Illustrator, InDesign, Photoshop) is an asset
• Fluent in French or Spanish is an asset

What's in it for you?

• Learn from an experienced and passionate Talent Marketing team where you’ll be able to grow your knowledge in content, media and talent acquisition
• Work on a global brand where you’ll share the employee experience to a candidate audience
• Become an integrator and learn to drive for results through influence and working through others
• Grow your network through exposure to and interaction with a variety of partners internally and externally

Location(s): Canada : Ontario : Toronto

As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. Our employees are committed to a superior customer experience and use the Bank’s six guiding sales practice principles to ensure they act with honesty and integrity.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.