HANOVER, MD OR REMOTE USA OR CANADA /MARKETING /FULL-TIME
Dragos is looking for a customer-driven product marketing manager that enjoys working in close collaboration with Sales. This candidate will help drive the Dragos mission and evangelize our offerings to ensure customers, partners, and the ICS community are informed and educated about why we exist and the value we can create.
Develop product-related content that differentiates Dragos from our competition, and messaging that speaks to the pain points and challenges of our target personas including Execs, decision makers, and practitioners
Develop marketing deliverables (datasheets, presentations, blogs, etc.) with cross-functional input from product management, engineering, sales, threat intelligence, and professional services. Translate technical features and differentiators into clear and compelling value propositions and messages
Plan, produce, and execute programs and deliverables for launch of new products and releases; manage the cross-functional implementation of the launch plan
Collaborate with Product Management to align product strategy, pricing and roadmaps to the market needs.
Develop competitive positioning, competitive intelligence and competitive content support for partners and customers
Create content for Sales enablement, new product releases, and campaigns
Support analyst relations, briefings, and our application for positioning in key reports (e.g., Gartner MQ, Forrester Wave, etc.)