Product Marketing and Communications Manager
Toronto, ON M3B 3K4
Position: Product Marketing and Communications Manager
Reports To: Director, Product Marketing
Department: Marketing & Communications
Status: Contract (2 Years)
GS1 is a neutral, not-for-profit organization that develops and maintains global standards for efficient business communication. Our standards improve the efficiency, safety, security, sustainability and visibility of value chains across physical and digital channels in 25 sectors.
In Canada, through our unique community management role, we collaborate with business leaders and industry work groups to develop standards, implementation guidelines and non-proprietary business solutions, supporting subscribers of all sizes across multiple sectors.
We’re looking for an energetic product marketer to join our growing team!
Our ideal candidate is a strong storyteller with previous product marketing experience in a B2B environment and will drive go-to-market and communications plans for a dedicated portfolio of GS1 Canada’s solutions, services and tools.
-Partner with product teams, PMO and various business stakeholders across the organization to build a cohesive product marketing strategy and robust execution plan,
-Convert product features, functions and technical language into impactful product positioning and messaging that differentiates GS1 Canada, while addressing the subscriber needs
-Actively lead and participate in cross-functional planning meetings as a marketing, brand and GS1 Canada subscriber champion
-Support acquisition/engagement marketing and content development activities by assisting or leading in collateral development, event messaging, and other activities
-Drive successful product/feature launches with the creation of targeted content, collateral and timelines
-Work with our Industry Engagement and Industry Relations teams to align on segmentation strategies that target and engage existing and potential new subscribers
-Track campaign/program performance and perform data analysis to develop insights and inform future strategies
-Use insights from various trusted sources (competitive, market, and product teams) to proactively identify opportunities to promote and amplify strategic key product messages across various channels and teams
-Anticipate and prepare for the future - technology, people, culture and process
-Minimum 5 years’ experience in Product Marketing
-A Bachelor’s degree in Marketing or related Communications field preferred
-Demonstrated ability to create compelling product positioning and targeted messaging in multiple forms of content (including email, web, video, social platforms and various B2B sales enablement and support collaterals)
-Excellent communicator, collaborator, and creative thinker, with an ability to use data to inform decisions
-Ability to manage multiple projects, ensuring optimal development and timely delivery of internal and external communications and collateral
-Ability to interact with stakeholders of all levels in a professional and efficient manner
-Proven analytical skills and strategic thinking
-Takes ownership/accountability for timely and accurate completion of tasks
-A constant drive for self-improvement combined with a ‘can-do’ attitude and a desire to work collaboratively
-Skilled in Microsoft Word, Excel and PowerPoint.