Product Manager, Social

Toronto, ON

Advertising / Marketing
Experience Required
Employment Type
Work Schedule

Job Description

About you:

You are passionate about helping small and mid-sized organizations harness the power of social media to grow their reach and reputation. You understand how painful and overwhelming it can be for marketing managers on the frontlines of social media management, and you’re committed to building opinionated software that can help our users excel in this space. 

You’re looking for a role that challenges and excites you. An environment that supports and energizes you. A team that solves real customer problems with autonomy and drive. And a mission that aligns with your values and welcomes your voice.

As a member of the Product Management org at HubSpot you’ll:

  • Join a product-led culture that truly puts the customer first
  • Create and advance an ambitious product strategy that’s driven by customer needs, business goals, powerful data, and global market indicators 
  • Partner closely with colleagues in UX and Engineering to create a high-value product that’s both powerful and easy to use
  • Use your voice, share your perspective, and have a real impact based on your point of view
  • Know what will lead to getting promoted, and why, thanks to clear expectations and robust career paths
  • Be empowered to show up as your authentic self and choose a work style and location where you can do your best work, whether that’s at home, in an office, or a blend of the two.
  • Read more about our shared product principles here

Curious about what part of our product you’ll work on? 

You will work closely with your partners in Engineering and Design to help build remarkable tools for social media management. You’ll be building on a solid base: HubSpot is ranked #1 on G2 in this area. You’ll be building at scale, growing usage to hundreds of thousands of organizations and tens of millions of weekly posts. You’ll be charged with significantly growing both breadth and depth of usage, as we release social tools to a larger portion of our user base and as we deepen the connection between Social and our CRM platform.

Our Social tools are part of Marketing Hub, our flagship product, which is growing rapidly. We’re looking for experienced and passionate product leaders to create the tools that organizations rely on to build lasting relationships with their customers. You’ll transform how marketing teams of all sizes collaborate and work together, helping millions of organizations create, execute, analyze and improve with every marketing campaign they send. Explore our Marketing Hub product to learn more about this critical product.

In this role you’ll get to:

  • Create a shared vision and cohesive roadmap for the future of this product area as a critical member of the Product Triad - our system for building product collaboratively and strategically 
  • Influence social media practices of hundreds of thousands of small and medium-sized organizations, directly through building opinionated product and indirectly through your thought leadership
  • Drive alignment, set goals, build understanding and motivate others, including cross-functional partners across the company
  • Serve as an ambassador for HubSpot and our SMB customers in collaboration and negotiation with key social network partners, including LinkedIn, Facebook, and Twitter
  • Guide new product ideas from initial concept all the way through launch
  • Understand our customers and their journey through the product by engaging with them directly and often
  • Use data to identify opportunities to improve our customers’ experience, devise strategy to execute your ideas, and partner with business stakeholders across HubSpot to make solutions that help our customers grow

Job Requirements
We are looking for people who have:

Experience successfully launching social media products and/or products with integrations at their core
A multidisciplinary approach to thinking, combining market, business and technical insights to identify opportunities and weigh tradeoffs
The ability to articulate product vision to a variety of audiences
A deep respect for the expertise and insights of their collaborators, including engineering, design, UX research, analytics, and others
A drive to understand customer needs deeply and truly solving for their problems
Excellent communication, influencing, and interpersonal problem-solving skills
A passion for growing healthy teams and leaders, cultivating psychological safety, and facilitating tough conversations that help people grow
A desire to understand how HubSpot products work
The ability to make decisions, test assumptions, and iterate - often without perfect information
Demonstrated ability to adapt in an innovative and fast-paced environment
An understanding of the competitive software space
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

Important COVID-19 Guidance (For candidates applying to roles in the United States):

Per HubSpot’s policy all employees who wish to work @office or @flex or to visit an office in-person must be fully-vaccinated. At this time, @remote employees are not required to be vaccinated.