Paid Media Specialist - Facebook / Meta

Toronto, ON

Experience Required
Employment Type
Work Schedule

Job Description

What’s the opportunity?

We are looking for a Paid Media Specialist to join our team and take charge of our Paid Media funnel on Facebook and Instagram. You will be joining a team of Marketers, working closely with the Product, Data, Customer Success and management teams. Your goal every day will be to create and manage scalable, ROI-positive campaigns to acquire new small business customers. This is a real opportunity to use creative digital marketing to scale a unique business.

Who are we looking for?

You are a growth marketer with a particular expertise in running campaigns on the Meta platforms. You will fit in well with our team if you are creative, results-oriented, and able to deliver commercial impact to the business. You must be able to autonomously manage Facebook and Instagram ads (and more!) and have done it extensively in the past. You are responsible for the ideation, setup, copywriting, execution, maintenance and performance of the paid media campaigns. You are collaborative and think laterally about UENI’s broader marketing and how your campaigns fit into what we do as a business.

You must have working experience with SaaS products, preferably scaling B2B. You love marketing, and you are always testing with a pragmatic mindset to focus on things that have the greatest impact, not marginal gains. Small business experience is a big plus.

This role invites someone who is hands-on and fully autonomous in executing marketing campaigns as we keep a lot of work in-house. We look for self-starters with a can-do attitude who proactively hunt for new opportunities. It is important that you have startup/ growth company experience and that you are comfortable adapting to evolving business requirements and identifying issues quickly. Great communicators keen on making small businesses great should apply.

Job Requirements

5+ years’ experience in ROI focused performance marketing with Facebook and Instagram being your main focus

Experience managing budgets of $300K+ monthly

Fluency in English - fluent copywriting for ads

Creativity - in ad and copy ideation and in the approach we take

Experience with full-funnel optimization, with paid media campaigns as an integral part

Comfortable setting up and autonomously managing complex prospecting & remarketing flows across different ad platforms

Experience scaling paid media campaigns in house, demonstrating channel success

Analytical, insightful and able to draw key points from data analysis


Experience creating landing pages using Unbounce, Webflow or other

Why should you join us?

You will be given responsibility from day one

We reward success with further responsibility and competitive compensation. We give you skin in the game!

We are a serious team of international professionals that want to change the world

We offer an attractive equity options package - we all share a stake in UENI’s success.

We are partnered with Google and Facebook and were selected for Facebook’s 2021 eCommerce Accelerator program

We provide a budget to setup your remote work environment

We offer excellent opportunities for personal growth and career development in a people-focused organization.

About us

Pronounced "You and I", UENI is a SaaS platform for Small Business Owners. Unlike DIY website builders that only provide a toolkit but expect the business to do all the work, we are a “We-Do-It-For-You”, combining technology with human support.

UENI provides an easy solution to help small businesses get online and grow their business. Website, SEO, Google My Business verified listing, hosting, custom domain and 1-1 coaching are just some of the services we offer, at an affordable price point.

Our goal is to simplify what small businesses need to do in order to get more visibility, customer leads, and sales.

Already trusted by over 650,000 small businesses across 11 countries, UENI is the one-stop-shop for all the tools a small business needs to grow. We are a team of 120+ people working remotely from around the world. We take pride in our professional, learning-oriented, and friendly working environment that constantly does our best in every aspect of our work.