Online Marketing Specialist

Ottawa, ON

Computer Software
Experience Required
Degree Required
Employment Type
Work Schedule
Job Description
Corel is seeking an Online Marketing Specialist to join our eCommerce team. As our Online Marketing Specialist, you will plan online promotions, write copy, and work with the web team on content layout. You will help in preparing data and analyzing the results of online campaigns. We're looking for a team member who will be passionate about our products and services and committed to providing an exceptional customer experience. In the role of Online Marketing Specialist, you’ll be focused on promoting Corel’s Roxio and Pinnacle software brands.
Job Requirements

· Maintain calendar of online promotions

· Write copy for email campaigns and online promos

· Work with web team to create desired layouts for online promos

· Work with internal team to get promos localized and pushed live in multiple countries

· Coordinate with shopping cart team to obtain buy URLs for online offers

· QA email campaigns and website to ensure that promos go live without errors

· Communicate with internal product teams to ensure promo timelines and deliverables are met

· Track promos and measure results to optimize based on data.

· Execute on promotional plans that increase traffic and conversions

· Maintain a series of reports related to sales and promo results

· Communicate with team members & keep team organized on requirements for promos

· Online promotion vehicles include website, in-product banners, and email

Knowledge, Skills and Ability Requirements:

· 2-3 years’ work experience in online marketing

· Diploma/Certificate in Marketing, Business, or equivalent working experience.

· Strong analytical skills

· Organized & detail oriented

· Working knowledge of website analytics tools (Google Analytics preferred).

· Excellent writing and communication skills

· Ability to meet project deadlines and exceed key performance indicators

· Flexible attitude, ability to perform under pressure

About Corel

Corel Corporation is one of the world's top software companies providing some of the industry's best-known brands, including Corel, Pinnacle™, Roxio® and WinZip®. Boasting the most comprehensive portfolio of graphics, productivity and digital media products, we've built a reputation for delivering innovative software that’s easy to learn and use, helping people achieve new levels of creativity and productivity. The industry has responded with hundreds of awards for innovation, design and value.

Used by millions of people around the world, our product lines include CorelDRAW® Graphics Suite, Corel® Painter™, Corel® PaintShop® Pro, Corel® VideoStudio®, Corel® WordPerfect® Office, Pinnacle Studio™, Roxio Creator®, Roxio® Toast® and WinZip®. For more information on Corel, please visit