Marketing Specialist

Markham, ON

Experience Required
Employment Type
Work Schedule
Job Description
The Marketing Specialist is a member of the Global Marketing team and reports directly to the Director of Global Marketing. This is a role for someone who is spirited and passionate about marketing and is seeking that ideal opportunity to contribute meaningfully to increasing customer and prospect engagement through effective planning and execution of marketing initiatives.

Here’s what you’ll get to do:

Work closely with Director of Marketing to develop annual marketing plans in line with business strategy
Create and execute demand generation programs, including nurture programs, emails, events and webinars using Marketo
Assist in the development and execution of marketing strategies and tactics
Assist and contribute effectively to marketing strategy in driving revenue and accelerating growth
Strong familiarity with marketing automation concepts with the ability to quickly become our Marketo power user
Strong familiarity with Salesforce and the ability to run reports to determine ROI of campaigns, ensuring KPIs are being met
Perform highly efficient and comprehensive internet research and fact checking to make informed decisions
Develop marketing collateral and presentations as required
Ensuring appropriate promotional materials are created and made available
Be a brand champion by ensuring brand consistency and effectiveness across all channels
Here’s what you’ll bring to the role:
Job Requirements
Here’s what you’ll bring to the role:

5+ years marketing experience, in a B2B environment
Fast learner who strives in working in a fast-paced environment in an independent, yet collaborative role
Proven ability to manage and multi-task various projects at once
Exceptional creator of content for both online and print
Detailed oriented and high-quality standards
Longview is an equal opportunity employer. Accommodations are available on request for candidates taking part in all aspects of the selection process. If accommodations are needed candidates are requested to email.